{"id":6635,"date":"2022-05-19T14:15:15","date_gmt":"2022-05-19T07:15:15","guid":{"rendered":"https:\/\/hungchaugroup.com.vn\/bac-thay-tam-ly-hoc-starbucks-va-4-cam-bay-chuc-cho-tren-menu\/"},"modified":"2024-06-13T12:22:32","modified_gmt":"2024-06-13T05:22:32","slug":"bac-thay-tam-ly-hoc-starbucks-va-4-cam-bay-chuc-cho-tren-menu","status":"publish","type":"post","link":"https:\/\/hungchaugroup.com.vn\/en\/bac-thay-tam-ly-hoc-starbucks-va-4-cam-bay-chuc-cho-tren-menu\/","title":{"rendered":"\u201cB\u1eadc th\u1ea7y\u201d t\u00e2m l\u00fd h\u1ecdc Starbucks v\u00e0 4 \u201cc\u1ea1m b\u1eaby\u201d ch\u1ef1c ch\u1edd tr\u00ean menu"},"content":{"rendered":"

Menu t\u1ea1i Starbucks \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch: khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u201ct\u00e2m ph\u1ee5c kh\u1ea9u ph\u1ee5c\u201d khi ti\u00eau ti\u1ec1n.<\/span><\/h4>\n

D\u00f9 m\u1ee9c gi\u00e1 v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i linh ho\u1ea1t t\u00f9y theo khu v\u1ef1c v\u00e0 m\u1ee5c \u0111\u00edch, nh\u01b0ng t\u1ea5t c\u1ea3 menu c\u1ee7a Starbucks \u0111\u1ec1u tu\u00e2n th\u1ee7 4 tri\u1ebft l\u00fd m\u00e0 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y \u0111\u00e3 \u0111\u00fac k\u1ebft sau g\u1ea7n 50 n\u0103m kinh doanh.<\/p>\n

<\/p>\n

Gi\u1eefa l\u00e0 t\u1ed1t nh\u1ea5t<\/h3>\n

C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng \u0111\u1ec3 \u00fd, nh\u01b0ng c\u00e1c s\u1ea3n ph\u1ea9m \u1edf gi\u1eefa lu\u00f4n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u01b0u \u00e1i:<\/p>\n

    \n
  • N\u1ebfu c\u00f3 4 toilet \u0111ang tr\u1ed1ng, 60% s\u1ebd l\u1ef1a ch\u1ecdn 2 v\u1ecb tr\u00ed gi\u1eefa.<\/li>\n
  • T\u1ea1i si\u00eau th\u1ecb, c\u00e1c s\u1ea3n ph\u1ea9m \u1edf k\u1ec7 gi\u1eefa lu\u00f4n c\u00f3 doanh thu cao h\u01a1n \u00edt nh\u1ea5t 8%.<\/li>\n
  • Th\u1eadm ch\u00ed \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh, 55% c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang th\u01b0\u1eddng r\u01a1i v\u00e0o \u0111\u00e1p \u00e1n gi\u1eefa trong c\u00e1c b\u00e0i thi tr\u1eafc nghi\u1ec7m.<\/li>\n<\/ul>\n

    T\u1ea1i sao con ng\u01b0\u1eddi l\u1ea1i th\u00edch v\u1ecb tr\u00ed \u1edf gi\u1eefa nh\u01b0 th\u1ebf? \u0110\u00f3 ch\u00ednh l\u00e0 \u0111\u1ecbnh ki\u1ebfn t\u00e2m l\u00fd m\u00e0 Starbucks \u0111\u00e3 nh\u1eadn ra. Ch\u1ec9 c\u1ea7n 0,05 gi\u00e2y \u0111\u1ec3 m\u1ed9t th\u00f4ng tin \u0111\u01b0\u1ee3c ghi l\u1ea1i trong ti\u1ec1m th\u1ee9c, nh\u01b0ng 0,03 \u2013 0,04 gi\u00e2y \u0111\u00f3 l\u00e0 d\u00e0nh cho c\u00e1c th\u00f4ng tin n\u1eb1m gi\u1eefa.<\/p>\n

    C\u00e0ng quan s\u00e1t nhi\u1ec1u, b\u1ea1n s\u1ebd c\u00e0ng th\u00edch, v\u00e0 khi c\u00e0ng th\u00edch, b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c quan s\u00e1t.<\/p>\n

    C\u00f9ng nh\u00ecn l\u1ea1i menu “kinh \u0111i\u1ec3n” c\u1ee7a Starbucks:<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    \u0110a ph\u1ea7n kh\u00e1ch ngay l\u1eadp t\u1ee9c b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng s\u1ea3n ph\u1ea9m \u1edf gi\u1eefa, v\u00e0 khi “\u00e1p l\u1ef1c” l\u1ef1a ch\u1ecdn b\u1ecb c\u1ea3 nh\u00e2n vi\u00ean v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb1ng sau \u0111\u1eb7t l\u00ean vai, h\u1ecd s\u1ebd nhanh ch\u00f3ng ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd nh\u00ecn th\u1ea5y.<\/p>\n

    Th\u1eadm ch\u00ed \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ngh\u0129 s\u1eb5n trong \u0111\u1ea7u m\u00f3n m\u00e0 h\u1ecd s\u1ebd g\u1ecdi, ti\u1ec1m th\u1ee9c c\u1ee7a h\u1ecd v\u1eabn s\u1ebd b\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m \u1edf gi\u1eefa “lay \u0111\u1ed9ng”.<\/p>\n

    Ch\u00ednh v\u00ec th\u1ebf, Starbucks s\u1ebd ch\u1ee7 \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u1eefng th\u1ee9c u\u1ed1ng c\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao, s\u1ea3n ph\u1ea9m m\u1edbi ra, s\u1ea3n ph\u1ea9m theo m\u00f9a\u2026 ngay gi\u1eefa menu.<\/p>\n

    T\u1eeb “Short” l\u00ean “Grande”<\/h3>\n

    “Hi\u1ec7n t\u01b0\u1ee3ng th\u1ecfa hi\u1ec7p” l\u00e0 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd kh\u00e1 \u0111\u1eb7c tr\u01b0ng khi kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1eaft nh\u1ea5t ho\u1eb7c r\u1ebb nh\u1ea5t.<\/p>\n

    Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t, khi c\u00f3 c\u01a1 h\u1ed9i l\u1ef1a ch\u1ecdn gi\u1eefa 2 s\u1ea3n ph\u1ea9m (camera), s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn s\u1ea3n ph\u1ea9m 1 v\u00e0 2 l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau. Nh\u01b0ng khi chi\u1ebfc camera th\u1ee9 3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o l\u1ef1a ch\u1ecdn, h\u01a1n 50% ng\u01b0\u1eddi d\u00f9ng s\u1ebd ch\u1ecdn s\u1ea3n ph\u1ea9m \u1edf gi\u1eefa.<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    \u0110\u1ec3 l\u1ee3i d\u1ee5ng ti\u1ec1m th\u1ee9c n\u00e0y, s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi b\u00e1n mong mu\u1ed1n gia t\u0103ng doanh thu th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ngay gi\u1eefa, v\u1edbi hai s\u1ea3n ph\u1ea9m r\u1ebb h\u01a1n v\u00e0 \u0111\u1eaft h\u01a1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00e1ch “thuy\u1ebft ph\u1ee5c”.<\/p>\n

    Quay l\u1ea1i Starbucks, cho \u0111\u1ebfn nh\u1eefng n\u0103m 1990, Starbucks th\u01b0\u1eddng c\u00f3 3 k\u00edch c\u1ee1: Short, Tall v\u00e0 Grande, v\u00e0 c\u0169ng kh\u00f4ng qu\u00e1 b\u1ea5t ng\u1edd khi Tall l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

    Bi\u1ebft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng n\u00e0y, Starbucks c\u1ed1 t\u00ecnh “gi\u1ea5u” k\u00edch c\u1ee1 Short tr\u00ean menu v\u00e0 th\u00eam 2 size l\u1edbn: Venti v\u00e0 Trenta. Ngay l\u1eadp t\u1ee9c, Grande tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn “h\u1ee3p l\u00fd” nh\u1ea5t trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    Nh\u01b0ng v\u1ecb tr\u00ed kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3, v\u00ec ng\u01b0\u1eddi d\u00f9ng lu\u00f4n nh\u00ecn m\u1ee9c gi\u00e1 \u1edf gi\u1eefa tr\u01b0\u1edbc, Starbucks s\u1ebd t\u1eadn d\u1ee5ng th\u1eddi c\u01a1 n\u00e0y \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt “gi\u00e1 m\u1ecf neo”, nh\u1eb1m h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n b\u00e1n.<\/p>\n

    Tr\u00ean l\u00fd thuy\u1ebft, 3 s\u1ea3n ph\u1ea9m c\u00f3 3 m\u1ee9c gi\u00e1 kh\u00e1c nhau s\u1ebd c\u00f9ng chia s\u1ebb doanh thu kho\u1ea3ng 33% m\u1ed7i lo\u1ea1i:<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    Nh\u01b0ng t\u1ea1i Starbucks, tuy m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a ly Tall v\u00e0 Grande kh\u00f4ng thay \u0111\u1ed5i, Venti s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Tall – Grande v\u00e0 Grande – Venti.<\/p>\n

    V\u00f4 h\u00ecnh trung, m\u1ee9c gi\u00e1 c\u1ee7a ly Tall tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf v\u00e0 b\u1ea5t h\u1ee3p l\u00fd trong m\u1eaft kh\u00e1ch h\u00e0ng, bi\u1ebfn 2 s\u1ef1 l\u1ef1a ch\u1ecdn Grande v\u00e0 Venti tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n c\u1ea3.<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    V\u1edbi chi\u1ebfn thu\u1eadt n\u00e0y, t\u1ed5ng doanh thu c\u1ee7a Starbucks \u0111\u00e3 t\u0103ng 3,7%, t\u1eeb 267 USD l\u00ean 277 USD. C\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn thu\u1eadt tr\u00ean th\u1ec3 hi\u1ec7n qua menu th\u1ef1c t\u1ebf \u1edf d\u01b0\u1edbi.<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    S\u1ef1 bi\u1ebfn m\u1ea5t c\u1ee7a k\u00fd hi\u1ec7u USD<\/h3>\n

    B\u1ea5t k\u1ec3 t\u1ea1i m\u1ed9t qu\u1ed1c gia n\u00e0o, menu Starbucks s\u1ebd ho\u00e0n to\u00e0n kh\u00f4ng th\u00eam k\u00fd hi\u1ec7u ti\u1ec1n t\u1ec7 (nh\u01b0 $ hay VN\u0110) v\u00e0o gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m. Nghe th\u1eadt l\u00e0 n\u1ef1c c\u01b0\u1eddi, nh\u01b0ng k\u00fd hi\u1ec7u ti\u1ec1n t\u1ec7 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ngh\u0129 t\u1edbi ti\u1ec1n, v\u00e0 c\u00e0ng ngh\u0129 v\u1ec1 ti\u1ec1n, h\u1ecd s\u1ebd \u00edt mu\u1ed1n s\u1eed d\u1ee5ng.<\/p>\n

    “C\u1ea1m b\u1eaby” tr\u00ean \u0111\u1ebfn t\u1eeb m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1 n\u1ed5i ti\u1ebfng c\u1ee7a \u0110\u1ea1i h\u1ecdc Cornell University, trong nghi\u00ean c\u1ee9u n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c cho xem c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m gi\u00e1 20 USD v\u1edbi 3 c\u00e1ch th\u1ec3 hi\u1ec7n kh\u00e1c nhau: $20.00, 20, v\u00e0 “twenty”.<\/p>\n

    D\u00f9 c\u00f9ng chung m\u1ed9t \u00fd ngh\u0129a, nh\u01b0ng doanh s\u1ed1 c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 k\u00fd hi\u1ec7u $ cao h\u01a1n \u0111\u1ebfn 8,1%.<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    Menu Starbucks t\u1ea1i Vi\u1ec7t Nam<\/p>\n

    Theo m\u1ed9t chuy\u00ean gia t\u00e2m l\u00fd: “V\u00ec $ l\u00e0 k\u00fd hi\u1ec7u c\u1ee7a chi ph\u00ed, n\u00f3 kh\u00f4ng nh\u1eefng mang t\u00ednh ti\u00eau c\u1ef1c m\u00e0 c\u00f2n g\u1ee3i nh\u1eafc cho kh\u00e1ch h\u00e0ng r\u1eb1ng h\u1ecd \u0111ang chu\u1ea9n b\u1ecb ti\u00eau ti\u1ec1n.”<\/p>\n

    V\u00e0 nh\u01b0 th\u1ebf, kh\u00e1ch h\u00e0ng khi th\u1ea5y s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a bi\u1ec3u t\u01b0\u1ee3ng ti\u1ec1n t\u1ec7 ngay l\u1eadp t\u1ee9c thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a m\u00ecnh v\u1ec1 h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo, \u0111a ph\u1ea7n s\u1ebd chuy\u1ec3n sang \u01b0u ti\u00ean ti\u1ebft ki\u1ec7m thay v\u00ec mua s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng (hay s\u1ed1 l\u01b0\u1ee3ng) cao h\u01a1n.<\/p>\n

    95 t\u1ed1t h\u01a1n 99?<\/h3>\n

    C\u0169ng \u1edf ph\u1ea7n gi\u00e1 b\u00e1n, s\u1ea3n ph\u1ea9m c\u1ee7a Starbucks th\u01b0\u1eddng c\u00f3 gi\u00e1 k\u1ebft th\u00fac b\u1eb1ng “95” hay v\u00ec “99” (c\u00f2n t\u1ea1i Vi\u1ec7t Nam l\u00e0 “5000 VN\u0110” thay v\u00ec “9000 VN\u0110”).<\/p>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00f4ng \u00edt chuy\u00ean gia v\u00e0 ng\u01b0\u1eddi d\u00f9ng b\u1ea5t ng\u1edd khi con s\u1ed1 “9” \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao trong b\u00e1n l\u1ebb:<\/p>\n

    – S\u1ea3n ph\u1ea9m k\u1ebft th\u00fac v\u1edbi “.99” th\u01b0\u1eddng c\u00f3 doanh s\u1ed1 cao h\u01a1n, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p l\u00e0 cao h\u01a1n \u0111\u1ebfn 48%.<\/p>\n

    – M\u1ee9c gi\u00e1 “.99” c\u0169ng khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh, d\u1eabn \u0111\u1ebfn vi\u1ec7c chi ti\u00eau qu\u00e1 \u0111\u00e0.<\/p>\n

    Tuy nhi\u00ean, c\u0169ng v\u00ec con s\u1ed1 9 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u, n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m k\u1ebft th\u00fac b\u1eb1ng “9” s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng g\u00e1n m\u00e1c “gi\u00e1 r\u1ebb”, ch\u00ednh v\u00ec th\u1ebf, Starbucks quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng “5” \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p.<\/p>\n

    \"\u201cB\u1eadc<\/p>\n

    Ngo\u00e0i ra, Starbucks c\u0169ng th\u01b0\u1eddng t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh n\u1eb1m trong ph\u00e2n kh\u00fac “cao c\u1ea5p” c\u1ee7a ng\u00e0nh c\u00e0 ph\u00ea. Ng\u01b0\u1eddi d\u00f9ng mua Starbucks kh\u00f4ng ph\u1ea3i \u0111\u1ec3 ti\u1ebft ki\u1ec7m v\u00e0i \u0111\u1ed3ng b\u1ea1c l\u1ebb, h\u1ecd lu\u00f4n s\u1eb5n s\u00e0ng chi th\u00eam ti\u1ec1n \u0111\u1ec3 c\u00f3 m\u1ed9t ly c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

    D\u00f9 gi\u1ea3m t\u1eeb 2,99 USD xu\u1ed1ng 2,95 USD c\u00f3 th\u1ec3 l\u00e0m Starbucks \u0111\u00e1nh m\u1ea5t 1,33% doanh thu, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t chi ph\u00ed kh\u00f4ng \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh h\u00ecnh \u1ea3nh Starbucks trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

    Ngu\u1ed3n Tr\u00ed Th\u1ee9c Tr\u1ebb<\/i><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Menu t\u1ea1i Starbucks \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch: khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u201ct\u00e2m ph\u1ee5c kh\u1ea9u ph\u1ee5c\u201d khi ti\u00eau ti\u1ec1n. D\u00f9 m\u1ee9c gi\u00e1 v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i linh ho\u1ea1t t\u00f9y theo khu v\u1ef1c v\u00e0 m\u1ee5c \u0111\u00edch, nh\u01b0ng t\u1ea5t c\u1ea3 menu c\u1ee7a Starbucks \u0111\u1ec1u tu\u00e2n th\u1ee7 4 tri\u1ebft l\u00fd … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,265,266],"tags":[267],"acf":[],"_links":{"self":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6635"}],"collection":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6635"}],"version-history":[{"count":1,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6635\/revisions"}],"predecessor-version":[{"id":6869,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6635\/revisions\/6869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media\/2495"}],"wp:attachment":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}