{"id":6628,"date":"2022-10-19T14:17:15","date_gmt":"2022-10-19T07:17:15","guid":{"rendered":"https:\/\/hungchaugroup.com.vn\/4-bi-quyet-de-doanh-nghiep-cung-co-thuong-hieu-va-tang-doanh-thu-tu-phan-hoi-cua-khach-hang\/"},"modified":"2024-06-13T12:09:20","modified_gmt":"2024-06-13T05:09:20","slug":"4-bi-quyet-de-doanh-nghiep-cung-co-thuong-hieu-va-tang-doanh-thu-tu-phan-hoi-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/hungchaugroup.com.vn\/en\/4-bi-quyet-de-doanh-nghiep-cung-co-thuong-hieu-va-tang-doanh-thu-tu-phan-hoi-cua-khach-hang\/","title":{"rendered":"4 b\u00ed quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh thu t\u1eeb ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Lu\u00f4n ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, gi\u00fap c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh thu.<\/em><\/p>\n

\n

\u0110\u1ec1 c\u1eadp t\u1edbi ph\u01b0\u01a1ng ph\u00e1p gi\u00fap m\u1ed9t doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n, lu\u00f4n c\u00f3 v\u00f4 s\u1ed1 ph\u01b0\u01a1ng \u00e1n marketing \u0111\u1ec3 l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean, l\u1eddi ph\u1ea3n h\u1ed3i t\u1eeb b\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng d\u01b0\u1eddng nh\u01b0 v\u1eabn lu\u00f4n l\u00e0 c\u00f4ng c\u1ee5 marketing m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

T\u1eeb nh\u1eefng l\u1eddi \u0111\u00e1nh gi\u00e1 (review) tr\u1ef1c ti\u1ebfp cho \u0111\u1ebfn c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean Internet, vi\u1ec7c thu th\u1eadp l\u1eddi ph\u1ea3n h\u1ed3i t\u1eeb b\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua nhi\u1ec1u h\u01a1n so v\u1edbi b\u1ea5t k\u1ef3 th\u00f4ng tin marketing tr\u1ea3 ph\u00ed n\u00e0o kh\u00e1c. B\u1edfi l\u1ebd, l\u1eddi n\u00f3i, nh\u1eadn x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf s\u1ebd th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m trung l\u1eadp c\u1ee7a b\u00ean th\u1ee9 ba – nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p.<\/p>\n

Nh\u1eefng \u0111\u00e1nh gi\u00e1 n\u00e0y s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. Nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c \u0111\u1ed3ng ngh\u0129a v\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh thu. V\u00e0, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 b\u00ed quy\u1ebft gi\u00fap doanh nghi\u1ec7p\u00a0nh\u1eadn nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/p>\n

1. Mang l\u1ea1i tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i<\/strong><\/p>\n

\u0110\u1ec3 kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb v\u00e0 \u0111\u1ec1 c\u1eadp t\u1edbi, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1eadt s\u1ef1 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng. Mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m b\u1ea5t ng\u1edd, v\u01b0\u1ee3t ngo\u00e0i k\u1ef3 v\u1ecdng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi ng\u01b0\u1eddi mua.<\/p>\n

Th\u1ef1c t\u1ebf, m\u1ed9t tr\u1ea3i nghi\u1ec7m trung b\u00ecnh l\u00e0 \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng n\u00f3 s\u1ebd kh\u00f4ng \u0111\u00e1ng nh\u1edb. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng (c\u1ea3 t\u1ed1t v\u00e0 x\u1ea5u) s\u1ebd ghi kh\u1eafc trong t\u00e2m tr\u00ed h\u1ecd v\u00e0 th\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u th\u00f4i th\u00fac h\u1ecd \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn.<\/p>\n

Kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mu\u1ed1n c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh tr\u00e0n ng\u1eadp nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c. \u0110\u01b0\u01a1ng nhi\u00ean, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y l\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m\u00a0v\u01b0\u1ee3t tr\u00ean k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. Khi doanh nghi\u1ec7p th\u1ef1c s\u1ef1 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u0169ng l\u1edbn h\u01a1n.<\/p>\n

\"\"<\/p>\n

Mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m b\u1ea5t ng\u1edd, v\u01b0\u1ee3t ngo\u00e0i k\u1ef3 v\u1ecdng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi ng\u01b0\u1eddi mua.<\/em><\/p>\n

2. T\u1ef1 \u0111\u1ed9ng h\u00f3a y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1<\/strong><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t th\u01b0\u1eddng \u00edt khi \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd sau khi s\u1eed d\u1ee5ng. Th\u1ef1c t\u1ebf cho th\u1ea5y, c\u00f3 t\u1edbi 70% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p khi \u0111\u01b0\u1ee3c h\u1ecfi.<\/p>\n

B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn nhi\u1ec1u \u0111\u00e1nh gi\u00e1 h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n qu\u00e1 n\u1ed7 l\u1ef1c ti\u1ebfp c\u1eadn t\u1eebng kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c. Sau b\u1ea5t k\u1ef3 l\u1ea7n t\u01b0\u01a1ng t\u00e1c n\u00e0o v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eebng qu\u00ean y\u00eau c\u1ea7u h\u1ecd \u0111\u00e1nh gi\u00e1, c\u0169ng nh\u01b0 l\u1eddi c\u1ea3m \u01a1n v\u00e0 khuy\u1ebfn m\u00e3i t\u1eb7ng k\u00e8m n\u1ebfu c\u00f3.<\/p>\n

3. \u0110a n\u1ec1n t\u1ea3ng<\/strong><\/p>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m quan tr\u1ecdng t\u1eeb nh\u1eefng \u0111\u00e1nh gi\u00e1 tr\u00ean Google hay Facebook, nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i n\u01a1i duy nh\u1ea5t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn \u0111\u1ec3 t\u00ecm l\u1eddi ph\u1ea3n h\u1ed3i v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Instagram, TikTok, YouTube, v\u00e0 c\u00e1c website \u0111\u00e1nh gi\u00e1 theo ng\u00e0nh ngh\u1ec1 c\u1ee5 th\u1ec3.. \u0111\u1ec1u l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng \u0111\u00e1ng tin c\u1eady v\u1edbi l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3 m\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua.<\/p>\n

Vi\u1ec7c x\u00e1c nh\u1eadn h\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean c\u00e1c website \u0111\u00e1nh gi\u00e1 c\u00f3 li\u00ean quan \u0111em l\u1ea1i cho kh\u00e1n gi\u1ea3 nhi\u1ec1u kh\u00f4ng gian h\u01a1n, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i – m\u1ed9t c\u00e1ch m\u1edbi \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"\"<\/p>\n

Google hay Facebook\u00a0kh\u00f4ng ph\u1ea3i n\u01a1i duy nh\u1ea5t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn \u0111\u1ec3 t\u00ecm l\u1eddi ph\u1ea3n h\u1ed3i v\u1ec1 doanh nghi\u1ec7p<\/em><\/p>\n

4. Lu\u00f4n ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1<\/strong><\/p>\n

Doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 nh\u1eadn nhi\u1ec1u \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i h\u01a1n n\u1ebfu kh\u00e1ch h\u00e0ng bi\u1ebft h\u1ecd th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c ch\u00fa \u00fd. Do \u0111\u00f3, \u0111\u1eebng b\u1ecf qua b\u1ea5t c\u1ee9 b\u00e0i \u0111\u00e1nh gi\u00e1 n\u00e0o.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1ch l\u00e0m n\u00e0y \u0111\u01b0\u1ee3c Google khuy\u1ebfn kh\u00edch m\u1ea1nh m\u1ebd nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tr\u1ea3 l\u1eddi c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng doanh nghi\u1ec7p \u0111\u00e3 xem x\u00e9t ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, t\u1eeb \u0111\u00f3 h\u1ecd s\u1ebd \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i chi ti\u1ebft h\u01a1n, ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/p>\n

Ph\u1ea3n h\u1ed3i c\u00f4ng khai \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c, k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u01b0 nh\u00e2n c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n x\u1ebfp h\u1ea1ng tr\u1ef1c tuy\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nghi\u00ean c\u1ee9u cho th\u1ea5y, khi doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft c\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c, 33% kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd th\u00e0nh \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c h\u01a1n. Trong khi \u0111\u00f3, 34% ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 x\u00f3a \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.<\/p>\n

K\u1ebft:<\/strong>\u00a0Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn nh\u01b0 m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8 hay gia \u0111\u00ecnh. Do \u0111\u00f3, t\u1ea1o ph\u1ea3n h\u1ed3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ed9 c\u00f4ng c\u1ee5 marketing c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eebng ch\u1edd \u0111\u1ee3i kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i nh\u1eadn x\u00e9t! H\u00e3y ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 gi\u00fap c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1eabn th\u00fac \u0111\u1ea9y doanh thu.<\/p>\n

Ngu\u1ed3n: Doanhnhansaigon<\/strong><\/em><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Lu\u00f4n ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, gi\u00fap c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh thu. \u0110\u1ec1 c\u1eadp t\u1edbi ph\u01b0\u01a1ng ph\u00e1p gi\u00fap m\u1ed9t doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n, lu\u00f4n c\u00f3 v\u00f4 s\u1ed1 ph\u01b0\u01a1ng \u00e1n marketing \u0111\u1ec3 l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean, l\u1eddi … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,265,266,2],"tags":[267],"acf":[],"_links":{"self":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6628"}],"collection":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6628"}],"version-history":[{"count":1,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6628\/revisions"}],"predecessor-version":[{"id":6862,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6628\/revisions\/6862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media\/3466"}],"wp:attachment":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}