{"id":6622,"date":"2022-10-20T16:01:42","date_gmt":"2022-10-20T09:01:42","guid":{"rendered":"https:\/\/hungchaugroup.com.vn\/4-buoc-de-dua-san-pham-dan-dau-thi-truong\/"},"modified":"2024-06-13T12:03:47","modified_gmt":"2024-06-13T05:03:47","slug":"4-buoc-de-dua-san-pham-dan-dau-thi-truong","status":"publish","type":"post","link":"https:\/\/hungchaugroup.com.vn\/en\/4-buoc-de-dua-san-pham-dan-dau-thi-truong\/","title":{"rendered":"4 b\u01b0\u1edbc \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

Doanh nghi\u1ec7p n\u00e0o t\u1ea1o ra th\u00f3i quen cho kh\u00e1ch h\u00e0ng s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ef1c k\u1ef3 quan tr\u1ecdng.\u00a0\u00a0<\/em><\/p>\n

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Tr\u01b0\u1edbc khi l\u00e0 gi\u1ea3ng vi\u00ean \u0110\u1ea1i h\u1ecdc Stanford, Nir Eyal l\u00e0 nh\u00e0 kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 qu\u1ea3ng c\u00e1o. Sau khi b\u00e1n hai c\u00f4ng ty do m\u00ecnh s\u00e1ng l\u1eadp, Nir Eyal \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ed1 c\u00f4ng ty v\u00e0 d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i.\u00a0Hi\u1ec7n, \u00f4ng th\u01b0\u1eddng xuy\u00ean c\u00f3 b\u00e0i vi\u1ebft tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m l\u1edbn nh\u01b0\u00a0TechCrunch<\/em>,\u00a0Forbes<\/em>,\u00a0Psychology<\/em>\u00a0Today<\/em>\u2026 L\u0129nh v\u1ef1c ch\u1ee7 y\u1ebfu m\u00e0 Nir Eyal \u0111\u00e0o s\u00e2u nghi\u00ean c\u1ee9u l\u00e0 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 thi\u1ebft k\u1ebf nh\u1eafm v\u00e0o h\u00e0nh vi c\u0169ng nh\u01b0 th\u00f3i quen c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

T\u1eadp h\u1ee3p c\u00e1c nghi\u00ean c\u1ee9u th\u00edch h\u1ee3p nh\u1ea5t, nh\u1eefng ki\u1ebfn th\u1ee9c thi\u1ebft th\u1ef1c nh\u1ea5t v\u00e0 \u0111\u01b0a ra m\u1ed9t quy tr\u00ecnh \u1ee9ng d\u1ee5ng nh\u1eb1m t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cho nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o, Nir Eyal cho ra \u0111\u1eddi t\u00e1c ph\u1ea9m\u00a0Hooked: How to build habit-forming products<\/em>.<\/p>\n

Theo Dave McClure – nh\u00e0 s\u00e1ng l\u1eadp Qu\u1ef9 \u0111\u1ea7u t\u01b0 500 startups, \u201ccu\u1ed1n s\u00e1ch c\u1ee7a Nir l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 doanh nh\u00e2n kh\u1edfi nghi\u1ec7p n\u00e0o mu\u1ed1n th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng\u201d.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y tr\u00edch l\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung ch\u00ednh trong cu\u1ed1n\u00a0Hooked: How to build habit-forming products<\/em>\u00a0c\u1ee7a Nir Eyal – t\u1eeb b\u1ea3n ti\u1ebfng Vi\u1ec7t c\u1ee7a Alphabooks v\u1edbi t\u1ef1a \u0111\u1ec1\u00a0D\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng – 4 b\u01b0\u1edbc \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/em>.<\/p>\n

L\u00e0m c\u00e1ch n\u00e0o m\u00e0 nh\u1eefng c\u00f4ng ty v\u1ed1n ch\u1eb3ng s\u1ea3n xu\u1ea5t ra th\u1ee9 g\u00ec kh\u00e1c ngo\u00e0i nh\u1eefng \u0111o\u1ea1n m\u00e3 l\u1ec7nh \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu tr\u00ean m\u00e0n h\u00ecnh l\u1ea1i \u0111ang ki\u1ec3m so\u00e1t t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng nh\u01b0 v\u1eady? V\u00ed d\u1ee5, khi ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y ch\u00e1n l\u00e0m vi\u1ec7c, h\u1ecd m\u1edf Twitter l\u00ean. H\u1ecd c\u1ea3m th\u1ea5y d\u1eb1n v\u1eb7t v\u00ec c\u00f4 \u0111\u01a1n v\u00e0 tr\u01b0\u1edbc khi k\u1ecbp t\u01b0 duy duy l\u00fd, h\u1ecd \u0111\u00e3 l\u01b0\u1edbt m\u00e0n h\u00ecnh \u0111\u1ec3 xem tin nh\u1eafn r\u1ed3i. Ho\u1eb7c, khi ai \u0111\u00f3 n\u1ea3y ra c\u00e2u h\u1ecfi v\u00e0 tr\u01b0\u1edbc khi t\u00ecm ki\u1ebfm trong b\u1ed9 n\u00e3o m\u00ecnh, h\u1ecd s\u1ebd h\u1ecfi Google.<\/p>\n

Gi\u1ea3i ph\u00e1p \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p chi\u1ebfn th\u1eafng.<\/p>\n

\u0110\u1ecbnh h\u00ecnh th\u00f3i quen (habit-forming) l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c cho s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a nhi\u1ec1u s\u1ea3n ph\u1ea9m. C\u00e1c th\u00f3i quen \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 \u201cnh\u1eefng h\u00e0nh vi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng ho\u1eb7c s\u1eed d\u1ee5ng r\u1ea5t \u00edt \u00fd th\u1ee9c\u201d.<\/p>\n

Thay v\u00ec d\u1ef1a v\u00e0o vi\u1ec7c ti\u1ebfp th\u1ecb t\u1ed1n k\u00e9m, c\u00e1c c\u00f4ng ty \u0111\u1ecbnh h\u00ecnh th\u00f3i quen k\u1ebft n\u1ed1i d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi th\u00f3i quen v\u00e0 c\u1ea3m x\u00fac th\u01b0\u1eddng nh\u1eadt c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Trong th\u1ebf gi\u1edbi hi\u1ec7n nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t \u0111\u1ec1 ph\u00f2ng tr\u01b0\u1edbc qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec1u n\u00e0y khi\u1ebfn cho chi\u1ebfn thu\u1eadt t\u1ea9y n\u00e3o b\u1eb1ng chi ph\u00ed qu\u1ea3ng c\u00e1o kh\u1ed5ng l\u1ed3 tr\u1edf n\u00ean v\u00f4 d\u1ee5ng, ngo\u1ea1i tr\u1eeb v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t.<\/p>\n

Ng\u00e0y nay, nh\u1eefng nh\u00f3m kh\u1edfi nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 thay \u0111\u1ed5i s\u00e2u s\u1eafc h\u00e0nh vi b\u1eb1ng c\u00e1ch h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u00f4ng qua h\u00e0ng lo\u1ea1t tr\u1ea3i nghi\u1ec7m g\u1ecdi l\u00e0 c\u00e1c l\u01b0\u1ee1i c\u00e2u. Ng\u01b0\u1eddi d\u00f9ng c\u00e0ng m\u1eafc nhi\u1ec1u v\u00e0o c\u00e1c l\u01b0\u1ee1i c\u00e2u n\u00e0y, kh\u1ea3 n\u0103ng h\u00ecnh th\u00e0nh th\u00f3i quen c\u1ee7a h\u1ecd c\u00e0ng cao.<\/p>\n

M\u00f4 h\u00ecnh L\u01b0\u1ee1i c\u00e2u c\u00f3 4 giai \u0111o\u1ea1n: (1) k\u00edch ho\u1ea1t, (2) h\u00e0nh \u0111\u1ed9ng, (3) t\u01b0\u1edfng th\u01b0\u1edfng, (4) \u0111\u1ea7u t\u01b0.<\/p>\n

1. K\u00cdCH HO\u1ea0T<\/strong><\/h4>\n

Th\u00f3i quen kh\u00f4ng \u0111\u1ed9t ng\u1ed9t sinh ra m\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ea7n d\u1ea7n.<\/p>\n

Th\u00f3i quen gi\u1ed1ng nh\u01b0 ng\u1ecdc trai. Lo\u00e0i trai t\u1ea1o ra nh\u1eefng vi\u00ean ng\u1ecdc t\u1ef1 nhi\u00ean b\u1eb1ng c\u00e1ch t\u00edch t\u1ee5 c\u00e1c l\u1edbp x\u00e0 c\u1eeb, h\u1ebft l\u1edbp n\u00e0y \u0111\u1ebfn l\u1edbp kh\u00e1c, d\u1ea7n d\u1ea7n h\u00ecnh th\u00e0nh n\u00ean vi\u00ean ng\u1ecdc qu\u00fd tr\u01a1n nh\u1eb5n, l\u1ea5p l\u00e1nh sau nhi\u1ec1u n\u0103m. Khi m\u1ed9t v\u1eadt th\u1ec3 l\u1ea1, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ea1t s\u1ea1n hay v\u1eadt k\u00fd sinh, x\u00e2m nh\u1eadp v\u00e0o trong con trai, n\u00f3 s\u1ebd k\u00edch ho\u1ea1t c\u01a1 th\u1ec3 con trai ti\u1ebft ra nh\u1eefng l\u1edbp x\u00e0 c\u1eeb \u0111\u1ec3 bao b\u1ecdc l\u1ea5y v\u1eadt x\u00e2m nh\u1eadp.<\/section>\n

T\u01b0\u01a1ng t\u1ef1, c\u00e1c th\u00f3i quen m\u1edbi c\u1ea7n m\u1ed9t c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n. S\u1ef1 k\u00edch ho\u1ea1t s\u1ebd cung c\u1ea5p c\u01a1 s\u1edf cho s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi b\u1ec1n v\u1eefng.<\/p>\n

S\u1ef1 k\u00edch ho\u1ea1t c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ch\u1ec9 d\u1eabn r\u00f5 r\u00e0ng nh\u01b0 \u0111\u1ed3ng h\u1ed3 b\u00e1o th\u1ee9c bu\u1ed5i s\u00e1ng, nh\u01b0ng c\u00f3 khi l\u1ea1i l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u tinh t\u1ebf, \u0111\u00f4i khi v\u00f4 th\u1ee9c v\u00e0 c\u0169ng g\u00e2y \u1ea3nh h\u01b0\u1edfng kh\u00f4ng k\u00e9m l\u00ean h\u00e0nh vi h\u1eb1ng ng\u00e0y c\u1ee7a ch\u00fang ta.<\/p>\n

S\u1ef1 k\u00edch ho\u1ea1t l\u00e0 c\u01a1 ch\u1ebf kh\u1edfi \u0111\u1ed9ng c\u1ee7a m\u1ed9t h\u00e0nh vi, gi\u1ed1ng nh\u01b0 h\u1ea1t s\u1ea1n trong con trai k\u1ebft t\u1ee7a th\u00e0nh ng\u1ecdc. D\u00f9 ch\u00fang ta c\u00f3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ec1 ch\u00fang hay kh\u00f4ng, nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t l\u00e0 \u0111i\u1ec1u khi\u1ebfn ch\u00fang ta h\u00e0nh \u0111\u1ed9ng.<\/p>\n

S\u1ef1 k\u00edch ho\u1ea1t c\u00f3 hai d\u1ea1ng: b\u00ean ngo\u00e0i v\u00e0 b\u00ean trong.<\/strong><\/p>\n

S\u1ef1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi nh\u1eefng th\u00f4ng tin n\u00f3i cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo. Th\u00f4ng th\u01b0\u1eddng h\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. V\u00ed d\u1ee5, tr\u00ean chi\u1ebfc m\u00e1y b\u00e1n Coca-Cola t\u1ef1 \u0111\u1ed9ng c\u00f3 m\u1ed9t b\u1ee9c h\u00ecnh, \u1edf v\u1ecb tr\u00ed trung t\u00e2m l\u00e0 h\u00ecnh m\u1ed9t anh ch\u00e0ng \u0111ang t\u01b0\u01a1i c\u01b0\u1eddi. C\u00e2u \u201cKh\u00e1t \u01b0?\u201d (Thirsty?) d\u01b0\u1edbi h\u00ecnh \u1ea3nh \u0111\u00f3 n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng anh ch\u00e0ng trong b\u1ee9c \u1ea3nh \u0111ang m\u1eddi b\u1ea1n u\u1ed1ng n\u01b0\u1edbc, \u0111\u1ed3ng th\u1eddi k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c ch\u1edd \u0111\u1ee3i ti\u1ebfp theo l\u00e0 nh\u00e9t ti\u1ec1n v\u00e0o v\u00e0 l\u1ea5y \u0111\u1ed3 u\u1ed1ng.<\/p>\n

Vi\u1ec7c c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i xem x\u00e9t nh\u1eefng ph\u01b0\u01a1ng \u00e1n kh\u00e1c nhau. V\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn hay qu\u00e1 nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng l\u01b0\u1ee1ng l\u1ef1, b\u1ed1i r\u1ed1i, hay t\u1ec7 h\u01a1n l\u00e0 t\u1eeb b\u1ecf. Ch\u1ec9 c\u1ea7n gi\u1ea3m b\u1edbt y\u1ebfu t\u1ed1 t\u01b0 duy trong vi\u1ec7c \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo, kh\u1ea3 n\u0103ng di\u1ec5n ra c\u1ee7a h\u00e0nh \u0111\u1ed9ng ch\u00fang ta mong mu\u1ed1n s\u1ebd t\u0103ng l\u00ean.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i:<\/strong><\/p>\n

K\u00edch ho\u1ea1t c\u00f3 tr\u1ea3 ph\u00ed:<\/strong>\u00a0Qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c k\u00eanh tr\u1ea3 ti\u1ec1n kh\u00e1c. Vi\u1ec7c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 r\u00e0ng bu\u1ed9c s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng kh\u00f4ng b\u1ec1n v\u1eefng v\u1edbi h\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh kinh doanh, n\u00ean h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t c\u00f3 tr\u1ea3 ph\u00ed \u0111\u1ec3 gi\u00e0nh l\u1ea5y nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t kh\u00e1c \u0111\u1ec3 \u0111\u01b0a h\u1ecd quay l\u1ea1i.<\/p>\n

K\u00edch ho\u1ea1t nh\u1edd thu h\u00fat s\u1ef1 ch\u00fa \u00fd:<\/strong>\u00a0Nh\u1eefng n\u1ed9i dung t\u00edch c\u1ef1c tr\u00ean b\u00e1o ch\u00ed, c\u00e1c \u0111o\u1ea1n video h\u1ea5p d\u1eabn lan truy\u1ec1n nhanh, s\u1ef1 xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng… C\u00e1ch n\u00e0y, tuy kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp, nh\u01b0ng \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 th\u1eddi gian cho ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 truy\u1ec1n th\u00f4ng. Ngo\u00e0i ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1ee3c qua c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t nh\u1edd thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1eb1ng c\u00e1ch n\u00e0y th\u01b0\u1eddng ch\u1ec9 t\u1ed3n t\u1ea1i trong m\u1ed9t th\u1eddi gian ng\u1eafn.<\/p>\n

K\u00edch ho\u1ea1t nh\u1edd m\u1ed1i quan h\u1ec7:<\/strong>\u00a0Nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n gi\u1eefa ng\u01b0\u1eddi n\u00e0y v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c d\u1eabn \u0111\u01b0\u1eddng cho h\u00e0nh \u0111\u1ed9ng. C\u00e1ch n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd, v\u00ec m\u1ecdi ng\u01b0\u1eddi r\u1ea5t th\u00edch n\u00f3i cho ng\u01b0\u1eddi kh\u00e1c bi\u1ebft v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi n\u00e0o \u0111\u00f3.<\/p>\n

K\u00edch ho\u1ea1t s\u1edf h\u1eefu:<\/strong>\u00a0Y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t s\u1edf h\u1eefu ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 ch\u1ea5p nh\u1eadn \u0111\u1ec3 ch\u00fang xu\u1ea5t hi\u1ec7n hay kh\u00f4ng, v\u00ec n\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp sau khi ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, nh\u1eadp \u0111\u1ecba ch\u1ec9 th\u01b0 \u0111i\u1ec7n t\u1eed, c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, theo d\u00f5i b\u1ea3n tin ho\u1eb7c b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o cho th\u1ea5y h\u1ecd mu\u1ed1n duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

S\u1ef1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a s\u1ef1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i l\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng \u0111i v\u00e0o v\u00e0 \u0111i qua M\u00f4 h\u00ecnh L\u01b0\u1ee1i c\u00e2u \u0111\u1ec3 \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3, h\u1ecd kh\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i k\u00edch th\u00edch sau m\u1ed9t v\u00e0i chu k\u1ef3 li\u00ean ti\u1ebfp.<\/p>\n

Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 h\u00ecnh th\u00e0nh th\u00f3i quen, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng b\u1edfi m\u1ed9t ki\u1ec3u k\u00edch ho\u1ea1t ho\u00e0n to\u00e0n kh\u00e1c: s\u1ef1 k\u00edch ho\u1ea1t t\u1eeb b\u00ean trong.<\/p>\n

S\u1ef1 k\u00edch ho\u1ea1t b\u00ean trong xu\u1ea5t hi\u1ec7n t\u1ef1 \u0111\u1ed9ng trong t\u00e2m tr\u00ed ch\u00fang ta. Khi c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i s\u1ef1 k\u00edch ho\u1ea1t b\u00ean trong v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ti\u00eau d\u00f9ng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng to l\u1edbn.<\/p>\n

C\u1ea3m x\u00fac, nh\u1ea5t l\u00e0 nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c, l\u00e0 s\u1ef1 k\u00edch ho\u1ea1t b\u00ean trong c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi sinh ho\u1ea1t h\u1eb1ng ng\u00e0y c\u1ee7a ch\u00fang ta.<\/p>\n

C\u1ea3m gi\u00e1c c\u00f4 \u0111\u01a1n, bu\u1ed3n ch\u00e1n th\u1ea5t v\u1ecdng v\u00e0 l\u01b0\u1ee1ng l\u1ef1 th\u01b0\u1eddng g\u00e2y ra n\u1ed7i \u0111au hay s\u1ef1 b\u1ef1c t\u1ee9c nh\u1ecf, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y ch\u00fang ta th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi v\u00e0 th\u01b0\u1eddng thi\u1ebfu suy x\u00e9t \u0111\u1ec3 ch\u1ebf ng\u1ef1 nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c \u0111\u00f3. R\u1ed1t cu\u1ed9c, ch\u00fang ta s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p cho nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u00fang ta g\u1eb7p ph\u1ea3i.<\/p>\n

L\u00e0 nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang ta l\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u00e0 lo\u1ea1i b\u1ecf n\u1ed7i \u0111au – n\u00f3i c\u00e1c kh\u00e1c l\u00e0 \u201cg\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a\u201d cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Khi ng\u01b0\u1eddi d\u00f9ng th\u1ea5y c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m gi\u00fap h\u1ecd gi\u1ea3i t\u1ecfa n\u1ed7i \u0111au, h\u1ecd s\u1ebd d\u1ea7n h\u00ecnh th\u00e0nh nh\u1eefng li\u00ean h\u1ec7 t\u00edch c\u1ef1c v\u00e0 ch\u1eb7t ch\u1ebd v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3 theo th\u1eddi gian. Sau nhi\u1ec1u l\u1ea7n s\u1eed d\u1ee5ng, c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m b\u1eaft \u0111\u1ea7u \u0111\u1ecbnh h\u00ecnh – gi\u1ed1ng nh\u01b0 nh\u1eefng l\u1edbp x\u00e0 c\u1eeb trong m\u1ed9t con trai – gi\u00fap h\u1ecd th\u1ecfa m\u00e3n nhu c\u1ea7u.<\/p>\n

D\u1ea7n d\u1ea7n, nh\u1eefng m\u1ed1i li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 v\u1eefng ch\u1eafc, t\u1ea1o th\u00e0nh m\u1ed9t th\u00f3i quen khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed7i khi b\u1ecb k\u00edch ho\u1ea1t t\u1eeb b\u00ean trong.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m \u0111\u1ecbnh h\u00ecnh th\u00f3i quen, ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u1ea7n hi\u1ec3u c\u1ea3m x\u00fac n\u00e0o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi s\u1ef1 k\u00edch ho\u1ea1t b\u00ean trong v\u00e0 bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 k\u00edch h\u1ecdat b\u00ean ngo\u00e0i \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng.<\/p>\n

\u0110\u1ec3 s\u1ef1 k\u00edch ho\u1ea1t th\u1ef1c s\u1ef1 ph\u00e1t huy t\u00e1c d\u1ee5ng, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi:<\/em><\/strong><\/p>\n

1\/ Ai l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/p>\n

2\/ Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng l\u00e0m g\u00ec ngay tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n h\u00e0nh vi m\u00e0 b\u1ea1n d\u1ef1 \u0111\u1ecbnh bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh th\u00f3i quen?<\/p>\n

3\/ Ba y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t b\u00ean trong c\u00f3 th\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi d\u00f9ng \u0111i t\u1edbi h\u00e0nh \u0111\u1ed9ng l\u00e0 g\u00ec?<\/p>\n

4\/ Ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n tr\u1ea3i nghi\u1ec7m y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t b\u00ean trong n\u00e0o th\u01b0\u1eddng xuy\u00ean nh\u1ea5t?<\/p>\n

5\/ H\u00e3y l\u00e0m m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 ng\u1eafn, s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t b\u00ean trong th\u01b0\u1eddng xuy\u00ean nh\u1ea5t v\u00e0 th\u00f3i quen m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n \u0111\u1ecbnh h\u00ecnh: M\u1ed7i l\u1ea7n d\u00f9ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ng\u01b0\u1eddi d\u00f9ng l\u00e0m g\u00ec \u0111\u1ea7u ti\u00ean?<\/p>\n

6\/ \u0110\u1ecba \u0111i\u1ec3m, th\u1eddi gian n\u00e0o th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n s\u1ef1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i?<\/p>\n

7\/ L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd m\u1ed9t y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i v\u1edbi th\u1eddi \u0111i\u1ec3m s\u1ef1 k\u00edch ho\u1ea1t b\u00ean trong ng\u01b0\u1eddi d\u00f9ng b\u00f9ng l\u00ean m\u1ea1nh m\u1ebd?<\/p>\n

8\/ Ngh\u0129 ra \u00edt nh\u1ea5t ba c\u00e1ch th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 k\u00edch ho\u1ea1t ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i (th\u01b0 \u0111i\u1ec7n t\u1eed, th\u00f4ng b\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i, tin nh\u1eafn\u2026), r\u1ed3i t\u01b0\u1edfng t\u01b0\u1ee3ng ra \u00edt nh\u1ea5t ba \u00fd t\u01b0\u1edfng phi l\u00fd ho\u1eb7c b\u1ea5t kh\u1ea3 thi \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i \u0111\u1ec3 k\u00edch ho\u1ea1t ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"\"<\/p>\n

T\u00e1c gi\u1ea3 Nir Eyal<\/em><\/p>\n

2. H\u00c0NH \u0110\u1ed8NG<\/strong><\/h4>\n

S\u1ef1 k\u00edch ho\u1ea1t \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c ch\u1ec9 d\u1eabn b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo. Tuy nhi\u00ean, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng h\u00e0nh \u0111\u1ed9ng, s\u1ef1 k\u00edch ho\u1ea1t l\u00e0 v\u00f4 \u00edch. \u0110\u1ec3 h\u00e0nh \u0111\u1ed9ng di\u1ec5n ra th\u00ec \u201cl\u00e0m\u201d ph\u1ea3i d\u1ec5 h\u01a1n \u201cngh\u0129\u201d.<\/p>\n

Ti\u1ebfn s\u0129 B.J.Fogg – Gi\u00e1m \u0111\u1ed1c Ph\u00f2ng th\u00ed nghi\u1ec7m c\u00f4ng ngh\u1ec7 thuy\u1ebft ph\u1ee5c c\u1ee7a \u0110\u1ea1i h\u1ecdc Stanford \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t m\u00f4 h\u00ecnh t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 gi\u00fap ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng. Theo \u0111\u00f3, c\u00f3 ba y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1edfi ph\u00e1t b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o: (1) ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i c\u00f3 \u0111\u1ee7 \u0111\u1ed9ng c\u01a1, (2) ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ho\u00e0n t\u1ea5t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, v\u00e0 (3) m\u1ed9t s\u1ef1 k\u00edch ho\u1ea1t ph\u1ea3i c\u00f3 s\u1eb5n \u0111\u1ec3 k\u00edch ho\u1ea1t h\u00e0nh vi. Thi\u1ebfu b\u1ea5t c\u1ee9 y\u1ebfu t\u1ed1 n\u00e0o trong ba y\u1ebfu t\u1ed1 tr\u00ean, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng b\u01b0\u1edbc qua \u201cl\u1eb1n ranh h\u00e0nh \u0111\u1ed9ng\u201d (action line) v\u00e0 h\u00e0nh vi s\u1ebd kh\u00f4ng x\u1ea3y ra.<\/p>\n

V\u00ed d\u1ee5: H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a b\u1ea1n b\u00e1o c\u00f3 cu\u1ed9c g\u1ecdi \u0111\u1ebfn, nh\u01b0ng b\u1ea1n kh\u00f4ng b\u1eaft m\u00e1y. T\u1ea1i sao?<\/p>\n

C\u00f3 th\u1ec3 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111ang n\u1eb1m trong t\u00fai x\u00e1ch, v\u00ec th\u1ebf b\u1ea1n kh\u00f4ng ti\u1ec7n l\u1ea5y ra. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, s\u1ef1 b\u1ea5t ti\u1ec7n \u0111\u00e3 ng\u0103n c\u1ea3n h\u00e0nh \u0111\u1ed9ng. Kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n \u0111\u00e3 b\u1ecb gi\u1edbi h\u1ea1n.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n ngh\u0129 ng\u01b0\u1eddi g\u1ecdi l\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i hay m\u1ed9t ai \u0111\u00f3 m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n n\u00f3i chuy\u1ec7n. V\u00ec v\u1eady b\u1ea1n thi\u1ebfu \u0111\u1ed9ng c\u01a1 \u0111\u1ec3 nh\u1eadn cu\u1ed9c g\u1ecdi.<\/p>\n

C\u00f3 th\u1ec3 cu\u1ed9c g\u1ecdi \u0111\u00f3 quan tr\u1ecdng v\u00e0 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u0169ng n\u1eb1m trong t\u1ea7m tay, nh\u01b0ng b\u1ea1n \u0111\u1ec3 \u0111i\u1ec7n tho\u1ea1i \u1edf ch\u1ebf \u0111\u1ed9 im l\u1eb7ng. D\u00f9 c\u00f3 c\u1ea3 \u0111\u1ed9ng c\u01a1 m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng, b\u1ea1n v\u1eabn kh\u00f4ng b\u1eaft m\u00e1y v\u00ec kh\u00f4ng nghe th\u1ea5y ti\u1ebfng chu\u00f4ng – n\u00f3i c\u00e1ch kh\u00e1c, y\u1ebfu t\u1ed1 \u201ck\u00edch ho\u1ea1t\u201d \u0111\u00e3 kh\u00f4ng xu\u1ea5t hi\u1ec7n.<\/p>\n

Theo Fogg, c\u00f3 ba \u0111\u1ed9ng c\u01a1 c\u1ed1t l\u00f5i th\u00fac \u0111\u1ea9y mong mu\u1ed1n h\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00fang ta, g\u1ed3m: (1) t\u00ecm ki\u1ebfm s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 tr\u00e1nh n\u00e9 n\u1ed7i \u0111au, (2) t\u00ecm ki\u1ebfm hy v\u1ecdng v\u00e0 tr\u00e1nh n\u1ed7i s\u1ee3 h\u00e3i, v\u00e0 (3) t\u00ecm ki\u1ebfm s\u1ef1 ch\u1ea5p nh\u1eadn x\u00e3 h\u1ed9i v\u00e0 tr\u00e1nh b\u1ecb lo\u1ea1i tr\u1eeb. Hai m\u1eb7t c\u1ee7a t\u1eebng \u0111\u1ed9ng c\u01a1 trong s\u1ed1 ba \u0111\u1ed9ng c\u01a1 c\u1ed1t l\u00f5i n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng \u0111\u00f2n b\u1ea9y l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m kh\u1ea3 n\u0103ng ai \u0111\u00f3 th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/section>\n

Nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Blogger v\u00e0 Twitter l\u00e0 Evan Williams m\u00f4 t\u1ea3 ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a m\u00ecnh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng hai c\u00f4ng ty c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng nh\u01b0 sau:<\/p>\n

\u201cH\u00e3y b\u00e1m l\u1ea5y kh\u00e1t khao c\u1ee7a con ng\u01b0\u1eddi, t\u1ed1t h\u01a1n h\u1ebft l\u00e0 m\u1ed9t th\u1ee9 kh\u00e1t khao \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u r\u1ed3i\u2026 H\u00e3y x\u00e1c \u0111\u1ecbnh kh\u00e1t khao \u0111\u00f3 l\u00e0 g\u00ec v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc gi\u00fap h\u1ecd th\u1ecfa m\u00e3n n\u00f3\u201d.<\/p>\n

\u0110\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00e0nh c\u00f4ng m\u1ed9t s\u1ea3n ph\u1ea9m, ch\u00fang ta ph\u1ea3i d\u1ee1 b\u1ecf nh\u1eefng tr\u1edf ng\u1ea1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Theo Fogg, c\u00f3 6 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi \u0111\u1ed9 kh\u00f3 c\u1ee7a m\u1ed9t h\u00e0nh \u0111\u1ed9ng, \u0111\u00f3 l\u00e0:<\/p>\n

Th\u1eddi gian:<\/strong>\u00a0M\u1ea5t bao l\u00e2u \u0111\u1ec3 ho\u00e0n t\u1ea5t h\u00e0nh \u0111\u1ed9ng?<\/p>\n

Ti\u1ec1n b\u1ea1c:<\/strong>\u00a0Chi ph\u00ed t\u00e0i ch\u00ednh c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng.<\/p>\n

N\u1ed7 l\u1ef1c th\u1ec3 ch\u1ea5t:<\/strong>\u00a0L\u01b0\u1ee3ng lao \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00e3o b\u1ed9:<\/strong>\u00a0M\u1ee9c \u0111\u1ed9 n\u1ed7 l\u1ef1c tinh th\u1ea7n v\u00e0 s\u1ef1 t\u1eadp trung c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n

S\u1ef1 t\u01b0\u01a1ng th\u00edch v\u1edbi x\u00e3 h\u1ed9i:<\/strong>\u00a0Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd \u0111\u00f3n nh\u1eadn h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

S\u1ef1 t\u01b0\u01a1ng th\u00edch v\u1edbi th\u00f3i quen:<\/strong>\u00a0H\u00e0nh \u0111\u1ed9ng \u0111\u00f3 t\u01b0\u01a1ng th\u00edch ho\u1eb7c ph\u00e1 v\u1ee1 nh\u1eefng th\u00f3i quen \u0111ang t\u1ed3n t\u1ea1i nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng x\u1ea3y ra c\u1ee7a h\u00e0nh vi, s\u1ef1 \u0111\u01a1n gi\u1ea3n h\u00f3a n\u00ean h\u01b0\u1edbng \u0111\u1ebfn ch\u1ee9c n\u0103ng c\u1ee7a nh\u1eefng ngu\u1ed3n l\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00edt nh\u1ea5t. N\u00f3i c\u00e1ch kh\u00e1c, x\u00e1c \u0111\u1ecbnh xem ng\u01b0\u1eddi d\u00f9ng c\u00f2n thi\u1ebfu g\u00ec. \u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 mong mu\u1ed1n?<\/p>\n

\u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng x\u1ea3y ra h\u00e0nh \u0111\u1ed9ng, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3i qua bao nhi\u00eau b\u01b0\u1edbc m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng h\u1ecd mu\u1ed1n?<\/p>\n

Ngu\u1ed3n l\u1ef1c n\u00e0o \u0111ang h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a h\u1ecd: Th\u1eddi gian, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00e3o b\u1ed9, ti\u1ec1n b\u1ea1c, s\u1ef1 t\u01b0\u01a1ng th\u00edch v\u1edbi x\u00e3 h\u1ed9i, n\u1ed7 l\u1ef1c th\u1ec3 ch\u1ea5t, hay s\u1ef1 t\u01b0\u01a1ng th\u00edch v\u1edbi th\u00f3i quen?<\/p>\n

\u0110\u01b0a ra ba c\u00e1ch \u0111\u1ec3 l\u00e0m cho c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n d\u1ec5 ho\u00e0n th\u00e0nh h\u01a1n.<\/p>\n

Xem x\u00e9t c\u00e1ch \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p suy nghi\u1ec7m \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng x\u1ea3y ra c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ecbnh h\u00ecnh th\u00f3i quen.<\/p>\n

3. T\u01af\u1edeNG TH\u01af\u1edeNG<\/strong><\/h4>\n

M\u1ecdi ng\u00e0nh kinh doanh \u0111\u1ec1u c\u00f3 m\u1ee5c ti\u00eau l\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch n\u00e0o \u0111\u00f3. Nh\u01b0ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea3i gi\u1eef \u0111\u00fang cam k\u1ebft c\u1ee7a m\u00ecnh. B\u01b0\u1edbc th\u1ee9 ba trong M\u00f4 h\u00ecnh L\u01b0\u1ee1i c\u00e2u l\u00e0 giai \u0111o\u1ea1n t\u01b0\u1edfng th\u01b0\u1edfng, trong \u0111\u00f3 b\u1ea1n s\u1ebd t\u01b0\u1edfng th\u01b0\u1edfng cho ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 c\u1ee7ng c\u1ed1 \u0111\u1ed9ng c\u01a1 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc.<\/p>\n

Ph\u1ea7n th\u01b0\u1edfng, nh\u1ea5t l\u00e0 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng ng\u1eabu nhi\u00ean, c\u00f3 quy\u1ec1n n\u0103ng m\u1ea1nh m\u1ebd. Nghi\u00ean c\u1ee9u t\u1eeb \u0110\u1ea1i h\u1ecdc Stanford cho bi\u1ebft, \u0111i\u1ec1u khi\u1ebfn ch\u00fang ta h\u00e0nh \u0111\u1ed9ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea3n th\u00e2n c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c nh\u1eadn ph\u1ea7n th\u01b0\u1edfng, m\u00e0 l\u00e0 nhu c\u1ea7u l\u00e0m d\u1ecbu b\u1edbt khao kh\u00e1t \u0111\u1ed1i v\u1edbi ph\u1ea7n th\u01b0\u1edfng. Ch\u00ednh \u00e1p l\u1ef1c do s\u1ef1 ham mu\u1ed1n trong n\u00e3o g\u00e2y n\u00ean th\u00fac gi\u1ee5c ch\u00fang ta h\u00e0nh \u0111\u1ed9ng.<\/p>\n

C\u00f3 ba lo\u1ea1i ph\u1ea7n th\u01b0\u1edfng ng\u1eabu nhi\u00ean, g\u1ed3m: Ph\u1ea7n th\u01b0\u1edfng c\u1ee7a b\u1ed9 l\u1ea1c, ph\u1ea7n th\u01b0\u1edfng c\u1ee7a cu\u1ed9c \u0111i s\u0103n v\u00e0 ph\u1ea7n th\u01b0\u1edfng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

Ph\u1ea7n th\u01b0\u1edfng c\u1ee7a b\u1ed9 l\u1ea1c l\u00e0 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng x\u00e3 h\u1ed9i xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Ph\u1ea7n th\u01b0\u1edfng c\u1ee7a cu\u1ed9c \u0111i s\u0103n l\u00e0 s\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t.<\/p>\n

Ph\u1ea7n th\u01b0\u1edfng c\u1ee7a b\u1ea3n th\u00e2n l\u00e0 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng n\u1ed9i t\u1ea1i c\u1ee7a vi\u1ec7c th\u00f4ng th\u1ea1o, tr\u1edf n\u00ean t\u00e0i gi\u1ecfi v\u00e0 ho\u00e0n th\u00e0nh m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3.<\/p>\n

Khi s\u1ef1 t\u1ef1 quy\u1ebft b\u1ecb \u0111e d\u1ecda, ch\u00fang ta c\u1ea3m th\u1ea5y b\u1ecb r\u00e0ng bu\u1ed9c v\u00ec kh\u00f4ng c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn v\u00e0 th\u01b0\u1eddng ch\u1ed1ng l\u1ea1i vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi m\u1edbi. Nh\u1eefng nh\u00e0 t\u00e2m l\u00fd h\u1ecdc g\u1ecdi \u0111\u00e2y l\u00e0 s\u1ef1 kh\u00e1ng c\u1ef1. Duy tr\u00ec c\u1ea3m gi\u00e1c t\u1ef1 quy\u1ebft n\u01a1i ng\u01b0\u1eddi d\u00f9ng l\u00e0 y\u00eau c\u1ea7u quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd.<\/p>\n

Nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1edbi s\u1ef1 ng\u1eabu nhi\u00ean h\u1eefu h\u1ea1n s\u1ebd ng\u00e0y c\u00e0ng d\u1ec5 \u0111o\u00e1n trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng v\u00e0 m\u1ea5t \u0111i s\u1ee9c h\u1ea5p d\u1eabn theo th\u1eddi gian. Nh\u1eefng tr\u1ea3i nghi\u1ec7m duy tr\u00ec s\u1ef1 th\u00edch th\u00fa c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch k\u00e9o d\u00e0i s\u1ef1 ng\u1eabu nhi\u00ean trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng th\u1ec3 hi\u1ec7n s\u1ef1 ng\u1eabu nhi\u00ean v\u00f4 h\u1ea1n.<\/p>\n

Nh\u1eefng ph\u1ea7n th\u01b0\u1edfng ng\u1eabu nhi\u00ean ph\u1ea3i th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 v\u1eabn khi\u1ebfn h\u1ecd mu\u1ed1n quay l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i b\u00f9ng n\u1ed5 v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u01b0 ng\u00e0y nay \u0111ang c\u00f9ng nhau cung c\u1ea5p cho h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi nh\u1eefng ph\u1ea7n th\u01b0\u1edfng x\u00e3 h\u1ed9i c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn nh\u01b0ng c\u0169ng \u0111\u1ea7y ng\u1eabu nhi\u00ean. V\u1edbi m\u1ed7i b\u00e0i \u0111\u0103ng, tin nh\u1eafn hay h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c chia s\u1ebb, ng\u01b0\u1eddi d\u00f9ng tr\u00f4ng \u0111\u1ee3i x\u00e3 h\u1ed9i s\u1ebd c\u00f4ng nh\u1eadn nh\u1eefng g\u00ec h\u1ecd l\u00e0m.<\/p>\n

Ch\u1ec9 khi n\u00e0o hi\u1ec3u \u0111i\u1ec1u g\u00ec th\u1eadt s\u1ef1 quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi d\u00f9ng, m\u1ed9t c\u00f4ng ty m\u1edbi c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p ph\u1ea7n th\u01b0\u1edfng ng\u1eabu nhi\u00ean ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t h\u00e0nh vi mong mu\u1ed1n n\u01a1i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

B\u00e0i t\u1eadp c\u1ea7n ho\u00e0n th\u00e0nh:<\/strong><\/em><\/p>\n

Tr\u00f2 chuy\u1ec7n v\u1edbi 5 kh\u00e1ch h\u00e0ng trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n m\u1edf \u0111\u1ec3 xem \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd th\u00edch th\u00fa v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng, li\u1ec7u c\u00f3 l\u00fac n\u00e0o h\u1ecd c\u1ea3m th\u1ea5y vui th\u00edch hay ng\u1ea1c nhi\u00ean kh\u00f4ng? \u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd th\u1ea5y \u0111\u1eb7c bi\u1ec7t th\u1ecfa m\u00e3n khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m?<\/p>\n

Xem l\u1ea1i nh\u1eefng b\u01b0\u1edbc kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i qua \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n theo th\u00f3i quen. Ph\u1ea7n th\u01b0\u1edfng n\u00e0o gi\u00fap ng\u01b0\u1eddi d\u00f9ng gi\u1ea3i t\u1ecfa n\u1ed7i \u0111au?<\/p>\n

Li\u1ec7u ph\u1ea7n th\u01b0\u1edfng \u0111\u00f3 c\u00f3 v\u1eeba gi\u00fap kh\u00e1ch h\u00e0ng th\u1ecfa m\u00e3n, v\u1eeba khi\u1ebfn h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng th\u00eam?<\/p>\n

Ngh\u0129 ra ba c\u00e1ch \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u00f4i th\u00fac ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng ph\u1ea7n th\u01b0\u1edfng ng\u1eabu nhi\u00ean, trong \u0111\u00f3 c\u00f3: Ph\u1ea7n th\u01b0\u1edfng c\u1ee7a b\u1ed9 l\u1ea1c (s\u1ef1 khen ng\u1ee3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c); ph\u1ea7n th\u01b0\u1edfng c\u1ee7a cu\u1ed9c \u0111i s\u0103n (h\u00e0ng h\u00f3a, v\u1eadt ch\u1ea5t, ti\u1ec1n b\u1ea1c hay th\u00f4ng tin); ph\u1ea7n th\u01b0\u1edfng c\u1ee7a b\u1ea3n th\u00e2n (quy\u1ec1n h\u00e0nh, s\u1ef1 ho\u00e0n th\u00e0nh, s\u1ef1 ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng hay s\u1ef1 \u1ed5n \u0111\u1ecbnh).<\/p>\n

4. \u0110\u1ea6U T\u01af<\/strong><\/h4>\n

Tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng m\u1ed1i li\u00ean h\u1ec7 v\u1ec1 m\u1eb7t tinh th\u1ea7n \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng k\u00edch ho\u1ea1t c\u00e1c h\u00e0nh vi th\u00ec tr\u01b0\u1edbc ti\u00ean h\u1ecd ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc t\u1ed1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh h\u00ecnh th\u00f3i quen trong M\u00f4 h\u00ecnh L\u01b0\u1ee1i c\u00e2u.<\/p>\n

Nghi\u00ean c\u1ee9u cho bi\u1ebft, t\u1ea7n su\u1ea5t th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 h\u00ecnh th\u00e0nh th\u00f3i quen m\u1edbi. Nh\u00e2n t\u1ed1 quan tr\u1ecdng th\u1ee9 hai \u0111\u1ed1i v\u1edbi s\u1ef1 h\u00ecnh th\u00e0nh th\u00f3i quen ch\u00ednh l\u00e0 s\u1ef1 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi h\u00e0nh vi \u0111\u00f3 c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

\u0110\u1ec3 thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 h\u00e0nh vi.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng c\u00e0ng \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00ec h\u1ecd c\u00e0ng \u0111\u1ec1 cao n\u00f3. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 v\u00f4 s\u1ed1 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y l\u01b0\u1ee3ng c\u00f4ng s\u1ee9c b\u1ecf ra cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00e0ng nhi\u1ec1u, ch\u00fang ta c\u00e0ng y\u00eau th\u00edch n\u00f3.<\/p>\n

Nh\u1eefng k\u00fd \u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c s\u01b0u t\u1ea7m, t\u1ed5ng h\u1ee3p s\u1ebd tr\u1edf n\u00ean gi\u00e1 tr\u1ecb h\u01a1n qua th\u1eddi gian v\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f3 r\u1eddi b\u1ecf d\u1ecbch v\u1ee5 h\u01a1n b\u1edfi s\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd v\u00e0o \u0111\u00f3 ng\u00e0y m\u1ed9t t\u0103ng l\u00ean.<\/p>\n

M\u1ed9t khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ea7u t\u01b0 c\u00f4ng s\u1ee9c \u0111\u1ec3 h\u1ecdc h\u1ecfi m\u1ed9t k\u1ef9 n\u0103ng n\u00e0o \u0111\u00f3, h\u1ecd \u00edt c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n sang s\u1ea3n ph\u1ea9m c\u1ea1nh tranh h\u01a1n.<\/p>\n

B\u00e0i t\u1eadp \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong><\/em><\/p>\n

Nh\u00ecn l\u1ea1i qu\u00e1 tr\u00ecnh c\u1ee7a b\u1ea1n. Trong s\u1ed1 nh\u1eefng n\u1ed7 l\u1ef1c nh\u1ecf m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang th\u1ef1c hi\u1ec7n, c\u00e1i n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng quay l\u1ea1i c\u1ee7a h\u1ecd?<\/p>\n

Ngh\u0129 ra ba c\u00e1ch th\u00eam v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u1eefng s\u1ef1 \u0111\u1ea7u t\u01b0 nh\u1ecf \u0111\u1ec3: (1) chu\u1ea9n b\u1ecb cho s\u1ef1 k\u00edch ho\u1ea1t ti\u1ebfp theo; (2) t\u00edch l\u0169y gi\u00e1 tr\u1ecb d\u01b0\u1edbi d\u1ea1ng d\u1eef li\u1ec7u, n\u1ed9i dung, ng\u01b0\u1eddi theo d\u00f5i, danh ti\u1ebfng hay k\u1ef9 n\u0103ng.<\/p>\n

X\u00e1c \u0111\u1ecbnh xem s\u1ebd m\u1ea5t bao l\u00e2u \u0111\u1ec3 s\u1ef1 k\u00edch ho\u1ea1t ti\u1ebfp theo khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i. B\u1ea1n c\u00f3 c\u00e1ch g\u00ec \u0111\u1ec3 r\u00fat ng\u1eafn kho\u1ea3ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u1ec3 \u0111i qua M\u00f4 h\u00ecnh L\u01b0\u1ee1i c\u00e2u kh\u00f4ng?<\/p>\n

oOo<\/p>\n

M\u00f4 h\u00ecnh L\u01b0\u1ee1i c\u00e2u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m k\u1ebft n\u1ed1i v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi gi\u1ea3i ph\u00e1p c\u1ee7a ng\u01b0\u1eddi thi\u1ebft k\u1ebf \u0111\u1ee7 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 h\u00ecnh th\u00e0nh n\u00ean th\u00f3i quen. \u0110\u00f3 c\u0169ng l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a m\u00ecnh th\u00f4ng qua s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i.<\/p>\n

Khi ng\u01b0\u1eddi d\u00f9ng \u0111i qua c\u00e1c chu k\u1ef3 c\u1ee7a M\u00f4 h\u00ecnh L\u01b0\u1ee1i c\u00e2u, h\u1ecd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ecbnh h\u00ecnh th\u00f3i quen. Nh\u1eefng l\u01b0\u1ee1i c\u00e2u hi\u1ec7u qu\u1ea3 s\u1ebd chuy\u1ec3n ng\u01b0\u1eddi d\u00f9ng t\u1eeb vi\u1ec7c d\u1ef1a v\u00e0o c\u00e1c k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng sang nh\u1eefng li\u00ean h\u1ec7 v\u1ec1 m\u1eb7t t\u00e2m l\u00fd v\u1edbi s\u1ef1 k\u00edch ho\u1ea1t b\u00ean trong. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111i t\u1eeb tr\u1ea1ng th\u00e1i g\u1eafn k\u1ebft l\u1ecfng l\u1ebbo l\u00ean g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd, t\u1eeb \u01b0u ti\u00ean th\u1ea5p \u0111\u1ebfn \u01b0u ti\u00ean cao.<\/p>\n

5 c\u00e2u h\u1ecfi n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c l\u01b0\u1ee1i c\u00e2u hi\u1ec7u qu\u1ea3:<\/strong><\/em><\/p>\n

1\/ Ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 mu\u1ed1n g\u00ec? S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd xoa d\u1ecbu s\u1ef1 kh\u00f3 ch\u1ecbu n\u00e0o b\u00ean trong h\u1ecd? (S\u1ef1 k\u00edch ho\u1ea1t b\u00ean trong)<\/p>\n

2\/ \u0110i\u1ec1u g\u00ec mang ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? (S\u1ef1 k\u00edch ho\u1ea1t b\u00ean ngo\u00e0i)<\/p>\n

3\/ \u0110\u00e2u l\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u1edbi s\u1ef1 tr\u00f4ng \u0111\u1ee3i ph\u1ea7n th\u01b0\u1edfng v\u00e0 c\u00f3 c\u00e1ch g\u00ec \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a s\u1ea3n ph\u1ea9m nh\u1eb1m gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n kh\u00f4ng? (H\u00e0nh \u0111\u1ed9ng)<\/p>\n

4\/ Li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 mu\u1ed1n th\u00eam sau khi \u0111\u00e3 th\u1ecfa m\u00e3n v\u1edbi ph\u1ea7n th\u01b0\u1edfng kh\u00f4ng? (T\u01b0\u1edfng th\u01b0\u1edfng)<\/p>\n

5\/ \u201cM\u1ed9t ch\u00fat n\u1ed7 l\u1ef1c\u201d ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Li\u1ec7u n\u00f3 c\u00f3 chu\u1ea9n b\u1ecb cho s\u1ef1 k\u00edch ho\u1ea1t ti\u1ebfp theo v\u00e0 t\u00edch l\u0169y gi\u00e1 tr\u1ecb \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng kh\u00f4ng? (S\u1ef1 \u0111\u1ea7u t\u01b0)<\/p>\n

Ngu\u1ed3n: Doanhnhansaigon<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh nghi\u1ec7p n\u00e0o t\u1ea1o ra th\u00f3i quen cho kh\u00e1ch h\u00e0ng s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ef1c k\u1ef3 quan tr\u1ecdng.\u00a0\u00a0 Tr\u01b0\u1edbc khi l\u00e0 gi\u1ea3ng vi\u00ean \u0110\u1ea1i h\u1ecdc Stanford, Nir Eyal l\u00e0 nh\u00e0 kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 qu\u1ea3ng c\u00e1o. Sau khi b\u00e1n hai c\u00f4ng ty do m\u00ecnh s\u00e1ng l\u1eadp, … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,265,266],"tags":[267],"acf":[],"_links":{"self":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6622"}],"collection":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6622"}],"version-history":[{"count":1,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6622\/revisions"}],"predecessor-version":[{"id":6856,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6622\/revisions\/6856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media\/3791"}],"wp:attachment":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}