{"id":6620,"date":"2023-02-23T15:47:09","date_gmt":"2023-02-23T08:47:09","guid":{"rendered":"https:\/\/hungchaugroup.com.vn\/top-6-xu-huong-marketing-se-len-ngoi-nam-2023-can-biet\/"},"modified":"2024-06-13T12:01:36","modified_gmt":"2024-06-13T05:01:36","slug":"top-6-xu-huong-marketing-se-len-ngoi-nam-2023-can-biet","status":"publish","type":"post","link":"https:\/\/hungchaugroup.com.vn\/en\/top-6-xu-huong-marketing-se-len-ngoi-nam-2023-can-biet\/","title":{"rendered":"Top 6 xu h\u01b0\u1edbng Marketing s\u1ebd l\u00ean ng\u00f4i n\u0103m 2023 c\u1ea7n bi\u1ebft"},"content":{"rendered":"

Theo b\u00e1o c\u00e1o “The HubSpot Blog\u2019s 2023 Marketing Strategy & Trends Report” (B\u00e1o c\u00e1o xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u0103m 2023 c\u1ee7a Blog HubSpot), nh\u1eefng xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0o n\u0103m 2023.<\/em><\/strong><\/p>\n

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1. Video d\u1ea1ng ng\u1eafn s\u1ebd t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/strong><\/p>\n

M\u1ed9t ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a HubSpot cho r\u1eb1ng, \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing, video d\u1ea1ng ng\u1eafn (short-form video) hi\u1ec7n l\u00e0 \u0111\u1ecbnh d\u1ea1ng hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi ch\u1ec9 s\u1ed1 ROI \u0111\u1ee9ng \u0111\u1ea7u. Theo kh\u1ea3o s\u00e1t, c\u00f3 90% nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang s\u1eed d\u1ee5ng video d\u1ea1ng ng\u1eafn cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 con s\u1ed1 n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng v\u00e0o n\u0103m t\u1edbi.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, 21% marketer c\u00f3 k\u1ebf ho\u1ea1ch th\u1eed nghi\u1ec7m video d\u1ea1ng ng\u1eafn trong n\u0103m 2023, c\u0169ng l\u00e0 m\u1ee9c cao nh\u1ea5t so v\u1edbi c\u00e1c xu h\u01b0\u1edbng kh\u00e1c.\u00a0Theo xu h\u01b0\u1edbng chung c\u1ee7a th\u1ebf gi\u1edbi, video d\u1ea1ng ng\u1eafn \u0111\u01b0\u1ee3c\u00a0d\u1ef1 \u0111o\u00e1n\u00a0v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c \u201cl\u00e0m m\u01b0a l\u00e0m gi\u00f3\u201d \u0111\u1ed1i v\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

2. Ch\u1ec9 s\u1ed1 ROI c\u1ee7a influencer marketing s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng cao<\/strong><\/p>\n

S\u1ed1 li\u1ec7u c\u1ee7a b\u00e1o c\u00e1o cho bi\u1ebft, h\u01a1n 1\/4 marketer \u0111ang s\u1eed d\u1ee5ng influencer marketing (d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng) v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 h\u00ecnh th\u1ee9c mang l\u1ea1i ch\u1ec9 s\u1ed1 ROI (t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0) cao th\u1ee9 hai so v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c. HubSpot c\u0169ng \u0111\u1ec1 xu\u1ea5t marketer c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p influencer marketing c\u00f9ng video d\u1ea1ng ng\u1eafn \u0111\u1ec3 \u0111\u1ea1t ch\u1ec9 s\u1ed1 ROI m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

Theo HubSpot, influencer marketing s\u1ebd \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2023 v\u1edbi 17% marketer c\u00f3 d\u1ef1 \u0111\u1ecbnh b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh th\u1ee9c n\u00e0y. \u0110\u1ed1i v\u1edbi 89% marketer \u0111ang s\u1eed d\u1ee5ng influencer marketing, h\u1ecd s\u1ebd t\u0103ng ng\u00e2n s\u00e1ch ho\u1eb7c duy tr\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng n\u00e0y trong n\u0103m t\u1edbi.<\/p>\n

Ngo\u00e0i ra, m\u1ed9t kh\u1ea3o s\u00e1t kh\u00e1c c\u1ee7a HubSpot v\u1ec1 xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft, 33% gen Z \u0111\u00e3 mua s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong ba th\u00e1ng qua. H\u1ecd cho bi\u1ebft, khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u1ebd t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n nh\u1eadn x\u00e9t t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/p>\n

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3. Chi\u1ebfn thu\u1eadt DM tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i<\/strong><\/p>\n

Theo kh\u1ea3o s\u00e1t, c\u00f3 29% marketer \u0111ang s\u1eed d\u1ee5ng DM (direct message) tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, tuy d\u1ecbch v\u1ee5 n\u00e0y c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi. H\u01a1n n\u1eefa, 87% marketer trong s\u1ed1 \u0111\u00f3 cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o DM \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing mang l\u1ea1i ch\u1ec9 s\u1ed1 ROI cao th\u1ee9 ba, sau short-form video v\u00e0 influencer marketing.<\/p>\n

Ngo\u00e0i ra, trong cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng cho th\u1ea5y r\u1eb1ng, h\u01a1n 1\/5 th\u1ebf h\u1ec7 gen Z v\u00e0 g\u1ea7n 25% th\u1ebf h\u1ec7 millennials \u0111\u00e3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 nh\u1eadn d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong ba th\u00e1ng qua.<\/p>\n

Khi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, Twitter v\u00e0 Facebook ng\u00e0y c\u00e0ng t\u1eadp trung ph\u00e1t tri\u1ec3n m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a h\u1ecd, vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00f4ng qua DM s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng v\u00e0 c\u1ea5p thi\u1ebft h\u01a1n.\u00a0Marketer n\u00ean \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0y \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadn t\u00e2m v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. H\u01a1n n\u1eefa, m\u1ed9t website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u t\u1ed1t, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, k\u1ebft h\u1ee3p v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p s\u1ebd t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng l\u00ean nhi\u1ec1u l\u1ea7n.<\/p>\n

4. SEO website ti\u1ebfp t\u1ee5c t\u1ecfa s\u00e1ng<\/strong><\/p>\n

M\u1eb7c d\u00f9 kh\u00f4ng m\u1edbi, nh\u01b0ng 29% marketer trong b\u00e1o c\u00e1o cho r\u1eb1ng n\u1ebfu c\u00f3 k\u1ebf ho\u1ea1ch SEO hi\u1ec7u qu\u1ea3 th\u00ec \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Theo HubSpot, SEO website x\u1ebfp h\u1ea1ng 5 khi b\u00e0n \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 c\u00e1c marketer s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u ng\u00e2n s\u00e1ch nh\u1ea5t v\u00e0o n\u0103m 2023. C\u00f3 \u0111\u1ebfn 88% marketer \u0111ang tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng n\u00e0y v\u00e0 h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0 trong n\u0103m 2023.<\/p>\n

5. Nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

T\u1eeb d\u1eef li\u1ec7u c\u1ee7a b\u00e1o c\u00e1o cho th\u1ea5y, nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u1ec9 s\u1ed1 ROI cao th\u1ee9 5 v\u00e0 \u0111\u00e2y l\u00e0 s\u1ebd l\u00e0 xu h\u01b0\u1edbng marketing t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0o n\u0103m 2023. C\u00f3 16% marketer cho bi\u1ebft s\u1ebd th\u1eed nghi\u1ec7m ho\u1ea1t \u0111\u1ed9ng n\u00e0y trong n\u0103m t\u1edbi. Trong \u0111\u00f3, \u0111\u1ebfn 89% s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung n\u00e0y c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng ho\u1eb7c duy tr\u00ec ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai.<\/p>\n

D\u1ef1a v\u00e0o xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n chung tr\u00ean th\u1ebf gi\u1edbi, \u0111\u1ed1i v\u1edbi c\u00e1c brand t\u1ea1i Vi\u1ec7t Nam, vi\u1ec7c nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n\u00a0s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa v\u00e0o n\u0103m 2023. Kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1eaft g\u1eb7p nh\u1eefng n\u1ed9i dung mang \u0111\u1eadm d\u1ea5u \u1ea5n brand personality (t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u) do ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o n\u00ean tr\u00ean c\u00e1c k\u00eanh social media, campaign, promotion\u2026 trong su\u1ed1t n\u0103m 2022 v\u1eeba qua.<\/p>\n

Tuy nhi\u00ean, marketer c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd n\u1ebfu l\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p s\u1ebd d\u1ec5 d\u1eabn \u0111\u1ebfn t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c, g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

6. Marketer s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb d\u1eef li\u1ec7u<\/strong><\/p>\n

X\u00e9t cho c\u00f9ng, vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 th\u1ec3 gi\u00fap marketer \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf l\u1edbn nh\u01b0 d\u1eef li\u1ec7u \u0111\u00f3 s\u1ebd gi\u00fap h\u1ecd ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1ea1o n\u1ed9i dung marketing s\u00e1ng t\u1ea1o h\u01a1n, t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing\u2026<\/p>\n

Pingoo t\u1ed5ng h\u1ee3p.<\/span><\/strong><\/p>\n

\u201c\u0110\u1eebng \u0111\u1ec3 \u00fd t\u01b0\u1edfng v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n c\u00f2n n\u1eb1m tr\u00ean gi\u1ea5y!\u201d<\/span><\/p>\n

L\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb tri\u1ec3n khai l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u khi th\u1ef1c thi m\u1ed9t k\u1ebf ho\u1ea1ch Marketing t\u1ed5ng th\u1ec3,\u00a0nh\u01b0ng c\u0169ng kh\u00f4ng ph\u1ea3i khi n\u00e0o l\u00e0 d\u1ec5 d\u00e0ng<\/strong>.<\/em><\/p><\/blockquote>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o “The HubSpot Blog\u2019s 2023 Marketing Strategy & Trends Report” (B\u00e1o c\u00e1o xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u0103m 2023 c\u1ee7a Blog HubSpot), nh\u1eefng xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0o n\u0103m 2023. 1. Video d\u1ea1ng ng\u1eafn s\u1ebd t\u0103ng tr\u01b0\u1edfng m\u1ea1nh M\u1ed9t ph\u1ea7n ba s\u1ed1 … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,265,266],"tags":[267],"acf":[],"_links":{"self":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6620"}],"collection":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6620"}],"version-history":[{"count":2,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6620\/revisions"}],"predecessor-version":[{"id":8282,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6620\/revisions\/8282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media\/4997"}],"wp:attachment":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}