{"id":6618,"date":"2023-06-17T15:22:01","date_gmt":"2023-06-17T08:22:01","guid":{"rendered":"https:\/\/hungchaugroup.com.vn\/cac-xu-huong-content-va-social-media-nam-2023\/"},"modified":"2024-06-13T11:58:26","modified_gmt":"2024-06-13T04:58:26","slug":"cac-xu-huong-content-va-social-media-nam-2023","status":"publish","type":"post","link":"https:\/\/hungchaugroup.com.vn\/en\/cac-xu-huong-content-va-social-media-nam-2023\/","title":{"rendered":"C\u00e1c xu h\u01b0\u1edbng Content v\u00e0 Social Media n\u0103m 2023"},"content":{"rendered":"
M\u1ecdi th\u1ee9 xung quanh ch\u00fang ta \u0111ang thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 v\u00f4 c\u00f9ng ch\u00f3ng m.\u1eb7.t, c\u00f3 nh\u1eefng xu h\u01b0\u1edbng v\u1eeba l\u00ean ch\u01b0a \u0111\u01b0\u1ee3c bao l\u00e2u \u0111\u00e3 b\u1ecb m\u1ed9t xu h\u01b0\u1edbng kh\u00e1c thay th\u1ebf. Nh\u01b0ng b\u1eaft k\u1ecbp trend th\u00ec s\u1ebd mang l\u1ea1i cho ch\u00fang ta nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ed5ng l\u1ed3.<\/em><\/strong><\/div>\n
\"xu-huong-content-va-social-media-nam-2023-1686977387.jpeg\"<\/div>\n
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1. Xu h\u01b0\u1edbng content 2023<\/strong><\/h2>\n

1.1. Interactive Content (N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c)<\/strong><\/p>\n

Interactive Content (N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c) l\u00e0 h\u00ecnh th\u1ee9c content marketing khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec ch\u1ec9 \u0111\u1ecdc v\u0103n b\u1ea3n ho\u1eb7c xem h\u00ecnh \u1ea3nh nh\u01b0 b\u00ecnh th\u01b0\u1eddng. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tham gia v\u00e0 ph\u00e1t bi\u1ec3u \u00fd ki\u1ebfn \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Barclays, 82% kh\u00e1ch h\u00e0ng tin r\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng quan tr\u1ecdng ngang v\u1edbi gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m.<\/p>\n

Interactive content gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 khi\u1ebfn h\u1ecd \u1edf l\u1ea1i trang web l\u00e2u h\u01a1n, nh\u1edd \u0111\u00f3 gi\u00fap marketer thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eefng insight \u0111\u00e1ng gi\u00e1, nh\u01b0 kh\u00e1ch h\u00e0ng l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec, h\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec.<\/p>\n

V\u1edbi xu h\u01b0\u1edbng content marketing c\u1ee7a n\u0103m 2023, khi m\u00e0 Cookies v\u00e0 d\u1eef li\u1ec7u c\u1ee7a c\u00e1c b\u00ean th\u1ee9 ba b\u1ecb lo\u1ea1i b\u1ecf th\u00ec interactive content s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t \u201cc\u00f4ng c\u1ee5\u201d m\u1edbi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, ph\u00e2n b\u1ed5 n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o t\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n

1.2. Storytelling<\/strong><\/p>\n

\u201c\u0110\u1ec3 t\u1edb k\u1ec3 cho c\u1eadu nghe m\u1ed9t c\u00e2u chuy\u1ec7n\u201d ch\u1eafc h\u1eb3n s\u1ebd l\u00e0 c\u00e2u m\u1edf \u0111\u1ea7u c\u00f3 s\u1ee9c thu h\u00fat nh\u1ea5t v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1ebd \u201cnghi\u00eang tai\u201d l\u1eafng nghe. V\u1eady n\u00ean c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ea5t hot m\u00e0 b\u1ea5t c\u1ee9 ai trong ch\u00fang ta \u0111\u1ec1u s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c \u201cmu\u1ed1n \u0111\u1ecdc\u201d.<\/p>\n

Kh\u00f4ng ch\u1ec9 khi l\u1edbn ch\u00fang ta m\u1edbi th\u00edch \u0111\u1ecdc nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m, \u0111\u1ec3 t\u00ecm th\u00eam th\u00f4ng tin ho\u1eb7c \u0111\u1ec3 gi\u1ea3i tr\u00ed m\u00e0 c\u00e2u chuy\u1ec7n v\u1eabn lu\u00f4n l\u00e0 m\u1ed9t th\u1ee9 thu h\u00fat ch\u00fang ta t\u1eeb khi c\u00f2n r\u1ea5t b\u00e9.<\/p>\n

Ch\u00fang ta \u0111\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m cu\u1ed9c s\u1ed1ng m\u1edbi m\u1ebb do nh\u1eefng \u00e1p l\u1ef1c xung quanh, nh\u1eefng b\u1ed9n b\u1ec1 cu\u1ed9c s\u1ed1ng ho\u1eb7c t\u00ecm hi\u1ec3u l\u00fd do \u0111\u1eb1ng sau m\u1ed9t th\u00f4ng \u0111i\u1ec7p n\u00e0o \u0111\u00f3 th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n.<\/p>\n

V\u1eady n\u00ean Storytelling v\u1eabn ch\u1ec5m ch\u1ec7 l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng Content Marketing trong n\u0103m ti\u1ebfp theo v\u00e0 ch\u01b0a h\u1ec1 c\u00f3 d\u1ea5u hi\u1ec7u l\u1ed7i m\u1ed1t. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 t\u00ednh k\u1ec3 chuy\u1ec7n h\u01a1n l\u00e0 nh\u1eefng n\u1ed9i dung mang t\u00ednh ch\u1ea5t t\u1ef1 s\u1ef1, m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch kh\u00f4 c\u1ee9ng.<\/p>\n

1.3. Short video<\/strong><\/p>\n

Cu\u1ed9c s\u1ed1ng ng\u00e0y c\u00e0ng h\u1ed1i h\u1ea3 v\u1ed9i v\u00e3 n\u00ean con ng\u01b0\u1eddi c\u0169ng tr\u1edf n\u00ean m\u1ea5t ki\u00ean nh\u1eabn v\u1edbi nh\u1eefng th\u1ee9 chi\u1ebfm qu\u00e1 nhi\u1ec1u qu\u1ef9 th\u1eddi gian c\u1ee7a h\u1ecd, kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd c\u0169ng tr\u1edf n\u00ean ng\u1eafn h\u01a1n. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c \u00f4ng l\u1edbn m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 cho ra \u0111\u1eddi\u00a0\u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 Story (nh\u1eefng m\u1ea9u tin ng\u1eafn g\u1ecdn t\u1ed3n t\u1ea1i trong 24h) v\u1edbi kho\u1ea3ng th\u1eddi gian xu\u1ea5t hi\u1ec7n t\u1eeb 15 gi\u00e2y \u0111\u1ebfn 30 gi\u00e2y.<\/p>\n

Minh ch\u1ee9ng cho \u0111i\u1ec1u n\u00e0y, m\u1ed9t th\u1ed1ng k\u00ea \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 t\u1edbi 60% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng Story tr\u00ean Instagram, 53% tr\u00ean Snapchat v\u00e0 48% tr\u00ean Facebook.<\/p>\n

Vi\u1ec7c \u01b0a chu\u1ed9ng th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng video ng\u1eafn, h\u00ecnh \u1ea3nh th\u00f4ng minh (infographic) \u0111\u00e3 h\u00ecnh th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng content Marketing m\u1edbi m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean b\u1ecf l\u1ee1: K\u1ec3 c\u00e2u chuy\u1ec7n ng\u1eafn g\u1ecdn \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng \u0111i\u1ec7p.<\/p>\n

TikTok l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c t\u1ea1o ra chuy\u00ean s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u0103ng t\u1ea3i nh\u1eefng clip ng\u1eafn 60 \u2013 120 gi\u00e2y; c\u00e1c \u00f4ng l\u1edbn nh\u01b0 Facebook, Instagram, Google,\u2026c\u0169ng \u0111\u00e3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 cho \u0111\u1ecbnh d\u1ea1ng video ng\u1eafn n\u00e0y.<\/p>\n

V\u1eady th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng Content Marketing m\u1edbi n\u1ed5i c\u1ed9m n\u00e0y ch\u01b0a?<\/p>\n

1.4. Livestream<\/strong><\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Brandlive ch\u1ec9 ra r\u1eb1ng kho\u1ea3ng 95% marketers \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch th\u00eam video tr\u1ef1c ti\u1ebfp v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Social Media Marketing. V\u00e0 th\u1ef1c t\u1ebf c\u0169ng \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng Livestream c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n so v\u1edbi c\u00e1c b\u00e0i post content b\u00ecnh th\u01b0\u1eddng.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, xu h\u01b0\u1edbng Content Marketing trong n\u0103m 2023 ch\u1ec9 ra r\u1eb1ng h\u00ecnh th\u1ee9c mua s\u1eafm gi\u1ea3i tr\u00ed (shoppertainment) \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng th\u00ec Livestream l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00f4 c\u00f9ng cao. Tr\u00ean Livestream, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u nh\u01b0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, test th\u1eed s\u1ea3n ph\u1ea9m, tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng,\u2026<\/p>\n

1.5. Podcast<\/strong><\/p>\n

N\u0103m 2022 l\u00e0 m\u1ed9t n\u0103m v\u00f4 c\u00f9ng r\u1ef1c r\u1ee1 \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng podcast. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00e1 b\u1eadn r\u1ed9n n\u00ean vi\u1ec7c v\u1eeba nghe podcast v\u1eeba l\u00e0m vi\u1ec7c kh\u00e1c nh\u01b0 di chuy\u1ec3n, l\u00e0m vi\u1ec7c nh\u00e0,\u2026 l\u00e0 m\u1ed9t c\u00e1ch c\u00f3 th\u1ec3 gi\u00fap h\u1ecd bi\u1ebft th\u00eam nhi\u1ec1u \u0111i\u1ec1u hay v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian.<\/p>\n

Trong n\u0103m 2023, podcast v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 \u201cc\u00f4ng c\u1ee5 v\u00e0ng\u201d v\u00e0 l\u00e0 xu h\u01b0\u1edbng Content Marketing kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n

Ngo\u00e0i t\u1ea1o ra m\u1ed9t kho\u1ea3n doanh thu l\u1edbn, podcast c\u00f2n gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u1eb7c s\u1eafc.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh ngay t\u1ea1i Vi\u1ec7t Nam \u0111\u00f3 ch\u00ednh l\u00e0 k\u00eanh podcast \u201cHave a sip\u201d c\u1ee7a Vietcetera. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh podcast c\u00f3 th\u1ec3 n\u00f3i l\u00e0 th\u00e0nh c\u00f4ng khi tr\u1edf th\u00e0nh v\u1eadt b\u1ea5t ly th\u00e2n c\u1ee7a r\u1ea5t nhi\u1ec1u gi\u1edbi tr\u1ebb b\u1edfi n\u1ed9i dung v\u00f4 c\u00f9ng h\u1eefu \u00edch v\u00e0 cu\u1ed1n h\u00fat.<\/p>\n

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2. Xu h\u01b0\u1edbng social media 2023<\/strong><\/h2>\n<\/div>\n

2.1. Facebook<\/strong><\/p>\n

Trong n\u0103m 2022, Facebook cho ra \u0111\u1eddi Facebook reals v\u00e0 t\u00edch c\u1ef1c th\u00fac \u0111\u1ea9y \u0111\u1ed9 ph\u1ee7 c\u1ee7a Facebook reals t\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec3n h\u00ecnh cho vi\u1ec7c n\u00e0y \u0111\u00f3 ch\u00ednh l\u00e0 khi b\u1ea1n m\u1edf Facebook l\u00ean, thay v\u00ec xu\u1ea5t hi\u1ec7n thanh Story nh\u01b0 m\u1ecdi l\u1ea7n th\u00ec l\u1ea7n n\u00e0y reels l\u1ea1i \u0111\u01b0\u1ee3c \u01b0u ti\u00ean xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc. N\u1ebfu b\u1ea1n mu\u1ed1n xem story c\u1ee7a b\u1ea1n b\u00e8 th\u00ec ph\u1ea3i nh\u1ea5n v\u00e0o n\u00fat Story, khi \u0111\u00f3 giao di\u1ec7n s\u1ebd chuy\u1ec3n qua Story.<\/p>\n

Hi\u1ec7n nay Facebook reels v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u h\u1ea1 nhi\u1ec7t khi v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c Facebook ch\u00e8n ngang v\u00e0o b\u1ea3ng tin c\u1ee7a b\u1ea1n. V\u1eady n\u00ean t\u1ea1o n\u1ed9i dung tr\u00ean Facebook reals v\u1eabn l\u00e0 xu h\u01b0\u1edbng Content Marketing v\u00f4 c\u00f9ng c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

Ngo\u00e0i ra, trong n\u0103m 2022 Facebook c\u0169ng c\u00f3 th\u00eam m\u1ed9t c\u1ea3i bi\u00ean m\u1edbi ch\u00ednh l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook story:<\/p>\n

Story th\u01b0\u1eddng mang n\u1ed9i dung g\u1ea7n g\u0169i, ng\u1eafn g\u1ecdn v\u00e0 r\u1ea5t d\u1ec5 t\u01b0\u01a1ng t\u00e1c. V\u00ec v\u1eady, t\u00ednh n\u0103ng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p ph\u00e1t huy \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng c\u1ee5 Story nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c Story c\u00f3 th\u1ec3 di\u1ec5n t\u1ea3 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ho\u1eb7c th\u1eadm ch\u00ed c\u0169ng c\u00f3 th\u1ec3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n

2.2 YouTube<\/strong><\/p>\n

N\u0103m 2020, Youtube cho ra \u0111\u1eddi Youtube Shorts nh\u1eb1m c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi TikTok. T\u00ednh \u0111\u1ebfn th\u00e1ng 4 n\u0103m 2022, Youtube Shorts \u0111\u00e3 c\u00f3 t\u1edbi 1,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng v\u00e0 \u0111\u1ea1t 30 t\u1ef7 l\u01b0\u1ee3t xem m\u1ed7i ng\u00e0y. V\u1eady n\u00ean \u0111\u00e2y v\u1eabn lu\u00f4n l\u00e0 xu h\u01b0\u1edbng Marketing n\u1ed5i b\u1eadt m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean b\u1ecf qua.<\/p>\n

Ngo\u00e0i s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c video ng\u1eafn, c\u00e1c n\u1ed9i dung video d\u00e0i v\u1eabn lu\u00f4n c\u00f3 vai tr\u00f2 c\u1ee7a n\u00f3 v\u00e0 lu\u00f4n s\u1ebd c\u00f3 nh\u1eefng t\u1ec7p ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n xem nh\u1eefng video d\u00e0i c\u00f3 n\u1ed9i dung chi ti\u1ebft, s\u00e2u s\u1eafc. Th\u1ebf n\u00ean kh\u00f4ng th\u1ec3 v\u00ec video ng\u1eafn \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i ng\u00f3 l\u01a1 video d\u00e0i nh\u00e9!<\/p>\n

2.3. Instagram<\/strong><\/p>\n

Xu h\u01b0\u1edbng Content Marketing trong n\u0103m 2023 \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng Instagram g\u1ed3m:<\/p>\n

T\u00f9y ch\u1ec9nh c\u00e1c li\u00ean k\u1ebft trong Story: V\u1edbi Instagram, m\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i Instagram c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn m\u1ed9t trang kh\u00e1c l\u00e0 th\u00eam link v\u00e0o story.<\/p>\n

T\u1ea1o Reels: Tr\u00ean Instagram, b\u1ea1n c\u00f3 th\u1ec3 copycat c\u00e1c reel theo xu h\u01b0\u1edbng \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f9ng l\u00ean xu h\u01b0\u1edbng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o Reels b\u1eb1ng nh\u1eefng chuy\u1ec3n c\u1ea3nh v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n.<\/p>\n

S\u1eed d\u1ee5ng nh\u00e3n d\u00e1n th\u0103m d\u00f2 \u00fd ki\u1ebfn (poll sticker) tr\u00ean Instagram Stories: \u0110\u1ec3 h\u1ecfi th\u0103m nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

2.4. TikTok<\/strong><\/p>\n

Shoppertainment ch\u1eafc ch\u1eafn l\u00e0 xu h\u01b0\u1edbng s\u1ebd l\u00ean ng\u00f4i, TikTok shop s\u1ebd bao ph\u1ee7 to\u00e0n n\u1ec1n t\u1ea3ng TikTok. \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 d\u1ef1 \u0111o\u00e1n m\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf hi\u1ec7n t\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p c\u00e1c clip b\u00e1n h\u00e0ng, livestream b\u00e1n h\u00e0ng v\u00e0 link TikTok shop \u1edf h\u1ea7u h\u1ebft c\u00e1c video tr\u00ean TikTok t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a \u201cShoppertainment: APAC\u2019s Trillion-Dollar Opportunity\u201d (Mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed: C\u01a1 h\u1ed9i tr\u1ecb gi\u00e1 h\u00e0ng ngh\u00ecn t\u1ef7 USD cho khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng) do TikTok v\u00e0 T\u1eadp \u0111o\u00e0n t\u01b0 v\u1ea5n Boston (Boston Consulting Group \u2013 BCG) c\u00f4ng b\u1ed1 m\u1edbi \u0111\u00e2y:<\/p>\n

Indonesia, Vi\u1ec7t Nam v\u00e0 Th\u00e1i Lan l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

Shoppertainment s\u1ebd \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 63% t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (Compounded Annual Growth Rate \u2013 CAGR) trong v\u00f2ng 3 n\u0103m t\u1edbi, \u0111\u1ed3ng th\u1eddi t\u0103ng g\u1ea5p 4 l\u1ea7n gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng t\u1eeb 24 t\u1ef7 USD l\u00ean 100 t\u1ef7 USD.<\/p>\n

2.5. Zalo<\/strong><\/p>\n

Zalo OA l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c t\u00e0i kho\u1ea3n ch\u00ednh th\u1ee9c d\u00e0nh cho c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. T\u00e0i kho\u1ea3n Zalo OA t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c fanpage tr\u00ean Facebook.<\/p>\n

Zalo OA ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u00e0 remarketing v\u00f4 c\u00f9ng h\u1eefu d\u1ee5ng b\u1edfi kh\u00e1ch h\u00e0ng quan t\u00e2m Zalo c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n nh\u1eadn th\u00f4ng tin t\u1eeb b\u1ea1n.<\/p>\n

V\u1eady n\u00ean, s\u1eed d\u1ee5ng Zalo OA \u0111\u1ec3 g\u1eedi tin nh\u1eafn t\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m t\u1eeb tr\u01b0\u1edbc \u0111\u00f3, ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u00f4ng b\u00e1o t\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n mang l\u1ea1i ngu\u1ed3n doanh thu v\u00f4 c\u00f9ng t\u1ed1t.<\/p>\n

T\u1ed5ng h\u1ee3p.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ecdi th\u1ee9 xung quanh ch\u00fang ta \u0111ang thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 v\u00f4 c\u00f9ng ch\u00f3ng m.\u1eb7.t, c\u00f3 nh\u1eefng xu h\u01b0\u1edbng v\u1eeba l\u00ean ch\u01b0a \u0111\u01b0\u1ee3c bao l\u00e2u \u0111\u00e3 b\u1ecb m\u1ed9t xu h\u01b0\u1edbng kh\u00e1c thay th\u1ebf. Nh\u01b0ng b\u1eaft k\u1ecbp trend th\u00ec s\u1ebd mang l\u1ea1i cho ch\u00fang ta nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ed5ng l\u1ed3. 1. Xu h\u01b0\u1edbng content 2023 … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2,265,266],"tags":[267,388],"acf":[],"_links":{"self":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6618"}],"collection":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6618"}],"version-history":[{"count":1,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6618\/revisions"}],"predecessor-version":[{"id":6852,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6618\/revisions\/6852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media\/5627"}],"wp:attachment":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}