{"id":6617,"date":"2023-06-17T15:58:39","date_gmt":"2023-06-17T08:58:39","guid":{"rendered":"https:\/\/hungchaugroup.com.vn\/ma-tran-bcg-giup-doanh-nghiep-len-chien-luoc-dau-tu-hieu-qua\/"},"modified":"2024-06-13T11:57:16","modified_gmt":"2024-06-13T04:57:16","slug":"ma-tran-bcg-giup-doanh-nghiep-len-chien-luoc-dau-tu-hieu-qua","status":"publish","type":"post","link":"https:\/\/hungchaugroup.com.vn\/en\/ma-tran-bcg-giup-doanh-nghiep-len-chien-luoc-dau-tu-hieu-qua\/","title":{"rendered":"Ma tr\u1eadn BCG gi\u00fap doanh nghi\u1ec7p l\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn s\u1ebd lu\u00f4n c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 \u0111\u1eb7c bi\u1ec7t tr\u01b0\u1edbc khi b\u1ecf ti\u1ec1n \u0111\u1ea7u t\u01b0. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ma tr\u1eadn BCG (Boston Consulting Group), d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3.<\/strong><\/em><\/p>\n

\"Ma<\/p>\n

L\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1edbi c\u00f4ng ch\u00fang v\u00e0o nh\u1eefng n\u0103m 1970, ma tr\u1eadn BCG (hay c\u00f2n g\u1ecdi l\u00e0 ma tr\u1eadn t\u0103ng tr\u01b0\u1edfng) \u0111\u01b0\u1ee3c Bruce Henderson – m\u1ed9t doanh nh\u00e2n v\u00e0 nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd ng\u01b0\u1eddi M\u1ef9, cho ra m\u1eaft nh\u1eb1m gi\u00fap c\u00e1c c\u00f4ng ty b\u1ea5y gi\u1edd ph\u00e2n t\u00edch m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m, d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Qua \u0111\u00f3 BCG \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c s\u1ea3n ph\u1ea9m trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a doanh nghi\u1ec7p theo m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a ch\u00fang.<\/p>\n

Th\u00f4ng qua vi\u1ec7c ph\u00e2n lo\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0o 4 nh\u00f3m ch\u00ednh, ma tr\u1eadn BCG s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 kh\u00f4n ngoan v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0o c\u00e1c h\u1ea1ng m\u1ee5c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n gi\u00fap d\u1ef1 \u0111o\u00e1n t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u00ean d\u00f2ng ti\u1ec1n v\u00e0 l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai.<\/p>\n

Ma tr\u1eadn BCG \u0111\u01b0\u1ee3c chia l\u00e0m 4 \u00f4 vu\u00f4ng bao g\u1ed3m: Ng\u00f4i sao (Star), B\u00f2 s\u1eefa (Cash cows), Con ch\u00f3 (Dog) v\u00e0 D\u1ea5u h\u1ecfi (Question mark). Trong \u0111\u00f3 m\u1ed7i \u00f4 vu\u00f4ng l\u1ea1i \u0111\u01b0\u1ee3c chia l\u00e0m hai c\u1ed9t x v\u00e0 y, t\u01b0\u01a1ng \u1ee9ng v\u1edbi tr\u1ee5c tung v\u00e0 tr\u1ee5c ho\u00e0nh. Trong khi tr\u1ee5c tung \u0111\u1ea1i di\u1ec7n cho th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p th\u00ec tr\u1ee5c ho\u00e0nh th\u1ec3 hi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. T\u1eeb hai ti\u00eau ch\u00ed n\u00e0y, doanh nghi\u1ec7p s\u1ebd \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c thanh l\u00fd, \u0111\u1ea7u t\u01b0 hay r\u00fat lui kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.\u00a0Trong \u0111\u00f3, t\u1eebng \u00f4 vu\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau:<\/p>\n

\"-1320-1686056295.png\"<\/p>\n

Ng\u00f4i sao (Star).\u00a0<\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ecb ph\u1ea7n cao v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n t\u1ed1t s\u1ebd \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u1eefng ng\u00f4i sao \u0111ang l\u00ean.\u00a0\u0110\u1ec3 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong m\u1ee5c ng\u00f4i sao, nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p; ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao, c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a d\u00f2ng ti\u1ec1n.\u00a0C\u00f9ng v\u1edbi th\u1eddi gian, khi th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, nh\u1eefng ng\u00f4i sao n\u00e0y tr\u1edf th\u00e0nh nh\u1eefng con b\u00f2 s\u1eefa n\u1eafm gi\u1eef th\u1ecb ph\u1ea7n kh\u1ed5ng l\u1ed3 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng th\u1ea5p. Nh\u1eefng con b\u00f2 nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c “v\u1eaft s\u1eefa” \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n ti\u1ec1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o kh\u00e1c nh\u1eb1m t\u1ea1o ra c\u00e1c ng\u00f4i sao m\u1edbi.\u00a0V\u00ed d\u1ee5, nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ee9a con chip M1 v\u00e0 M2 t\u1eeb h\u00e3ng Apple \u0111ang l\u00e0 ng\u00f4i sao \u0111ang l\u00ean khi li\u00ean t\u1ee5c t\u1ea1o ra nh\u1eefng k\u1ef7 l\u1ee5c v\u1ec1 doanh thu, \u0111\u1ed3ng th\u1eddi thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u1ea3 th\u1ecb tr\u01b0\u1eddng nh\u1edd hi\u1ec7u n\u0103ng v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

B\u00f2 s\u1eefa (Cash cow).\u00a0<\/strong>Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n kh\u00f4ng nhi\u1ec1u nh\u01b0ng c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn s\u1ebd \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u1eefng ch\u00fa b\u00f2 s\u1eefa.\u00a0Nh\u1eefng con b\u00f2 s\u1eefa l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ROI (Return on Investment – l\u00e0 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0) \u0111\u00e1ng k\u1ec3 nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a, thi\u1ebfu s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y t\u1ea1o ra nhi\u1ec1u ti\u1ec1n h\u01a1n m\u1ee9c ch\u00fang ti\u00eau th\u1ee5.\u00a0Do \u0111\u00f3, nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p ngu\u1ed3n l\u1ef1c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n kh\u00e1c \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh (bao g\u1ed3m c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00f4i sao v\u00e0 d\u1ea5u ch\u1ea5m h\u1ecfi).<\/p>\n

Con ch\u00f3 (Dog).\u00a0<\/strong>S\u1ea3n ph\u1ea9m n\u1eb1m trong ph\u1ea7n n\u00e0y s\u1ebd l\u00e0 nh\u00f3m chi\u1ebfm th\u1ecb ph\u1ea7n nh\u1ecf v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ea5p.\u00a0S\u1edf d\u0129 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u1eefng ch\u00fa ch\u00f3 b\u1edfi l\u1ebd nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y m\u1eb7c d\u00f9 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 nh\u01b0ng v\u1eabn kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn, th\u1eadm ch\u00ed g\u00e2y th\u00e2m h\u1ee5t ng\u00e2n s\u00e1ch. Ch\u00ednh v\u00ec v\u1eady nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m k\u00e9m nh\u1eb1m c\u00f3 ch\u00ednh s\u00e1ch thu h\u1eb9p v\u00e0 lo\u1ea1i b\u1ecf d\u1ea7n kh\u1ecfi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

D\u1ea5u h\u1ecfi (Question mark).\u00a0<\/strong>D\u1ea5u h\u1ecfi c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao nh\u01b0ng th\u1ecb ph\u1ea7n th\u1ea5p khi\u1ebfn ti\u1ec1m n\u0103ng t\u01b0\u01a1ng lai c\u1ee7a nh\u00f3m n\u00e0y b\u1ecb nghi ng\u1edd.\u00a0Do s\u1edf h\u1eefu t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao, n\u1ebfu \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn, nh\u1eefng d\u1ea5u h\u1ecfi c\u00f3 th\u1ec3 v\u1ee5t s\u00e1ng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng con b\u00f2 s\u1eefa, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng ng\u00f4i sao m\u1edbi. Nh\u01b0ng v\u1edbi th\u1ecb ph\u1ea7n th\u1ea5p, d\u1ea5u h\u1ecfi c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 sai l\u1ea7m v\u00e0 xu\u1ed1ng \u201ch\u1ea1ng ch\u00f3\u201d ch\u1ec9 sau m\u1ed9t th\u1eddi gian ng\u1eafn, ngay c\u1ea3 khi \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u.\u00a0V\u00ed d\u1ee5: Tik Tok Shop l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u1edbi ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n r\u1ea5t l\u1edbn, nh\u01b0ng \u0111\u1ed3ng th\u1eddi kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i c\u0169ng nh\u01b0 ch\u00ednh s\u00e1ch ng\u1eb7t ngh\u00e8o \u0111ang khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7t d\u1ea5u h\u1ecfi v\u1ec1 s\u1ef1 hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i cho doanh s\u1ed1.<\/p>\n

Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a ma tr\u1eadn BCG l\u00e0 \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u; gi\u00fap s\u00e0ng l\u1ecdc nhanh ch\u00f3ng v\u00e0 \u0111\u01a1n gi\u1ea3n c\u00e1c c\u01a1 h\u1ed9i, qua \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nh\u1eb1m t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u01a1 h\u1ed9i \u0111\u00f3; gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1ch s\u1eed d\u1ee5ng ngu\u1ed3n ti\u1ec1n m\u1eb7t c\u1ee7a doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai; t\u1ea1o ra m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau v\u00e0 cho ph\u00e9p so s\u00e1nh danh m\u1ee5c s\u1ea3n ph\u1ea9m trong nh\u00e1y m\u1eaft<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ma tr\u1eadn BCG \u0111\u00f3 l\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng hai y\u1ebfu t\u1ed1 \u0111\u1ec3 c\u00e2n nh\u1eafc g\u1ed3m th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 duy nh\u1ea5t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 kh\u1ea3 n\u0103ng l\u1ee3i nhu\u1eadn, s\u1ef1 h\u1ea5p d\u1eabn hay quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.\u00a0N\u00f3 b\u1ecf qua \u1ea3nh h\u01b0\u1edfng c\u1ee7a s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con.\u00a0C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ecb ph\u1ea7n th\u1ea5p c\u0169ng c\u00f3 th\u1ec3 c\u00f3 l\u00e3i.\u00a0Th\u1ecb ph\u1ea7n cao kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn cao v\u00ec vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n cao c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c chi ph\u00ed ti\u1ebfp th\u1ecb cao.\u00a0\u0110\u00f4i khi, ch\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. V\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m cu\u1ed1i c\u00f9ng \u0111\u00f3 l\u00e0\u00a0m\u00f4 h\u00ecnh n\u00e0y b\u1ecf qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1ecf c\u00f3 th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng nhanh.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn s\u1ebd lu\u00f4n c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 \u0111\u1eb7c bi\u1ec7t tr\u01b0\u1edbc khi b\u1ecf ti\u1ec1n \u0111\u1ea7u t\u01b0. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ma tr\u1eadn BCG (Boston Consulting Group), d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,265,266],"tags":[267],"acf":[],"_links":{"self":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6617"}],"collection":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/comments?post=6617"}],"version-history":[{"count":1,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6617\/revisions"}],"predecessor-version":[{"id":6851,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/posts\/6617\/revisions\/6851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media\/5632"}],"wp:attachment":[{"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/categories?post=6617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hungchaugroup.com.vn\/en\/wp-json\/wp\/v2\/tags?post=6617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}